Super foods really?

So, another exotic food hits the headlines for possessing superlative powers and you give in! Maybe it’s time to pause and rethink the whole superfood phenomenon…

So, another exotic food hits the headlines for possessing superlative powers and you give in! Maybe it’s time to pause and rethink the whole superfood phenomenon…
Spinach isn’t as hot as kale and millet pales in comparison to quinoa. Since when did we start looking only for celebrity foodstuffs to fill our kitchen racks? Well, ever since the whole superfood sensation got the better of us. Superfoods aren’t totally un-super but they aren’t always the answer. Many people don’t realize that the term superfood has no legal or regulated definition, and as a result is often used as a marketing ploy. As American author and columnist Susan Maushart puts it, The whole superfood thing-the notion that certain edibles contain powers and abilities far beyond those of mortal fruits and vegetables has only been with us for about 15 years. Blueberries were super hot for a while until they were elbowed out of the way by acai berries. The truth is, the superfood designation has never carried much weight with food scientists. They have repeatedly pointed to the lack of empirical goodness around most of the claims for superfoods.
WHAT IS IT AFTER ALL?
Dr.Anjali Hooda Sangwan, consultant obesity, metabolic medicine, and clinical nutrition says,’No foods are actually categorized as superfoods by USDA(United States Department Of Agriculture)or FDA(Food and Drug Administration). These are terms used to market a certain food item and what’s not easily available or sourced from different geographical locations. Scientifically speaking, foods rich in Vit C, Vit E, and beta carotene-that has immunity-boosting properties-should be considered better than others in the same category’. Manufacturers and stores label products as superfoods to indicate that they’re full of nutrients, but they’re not necessarily foods rich in antioxidants.
EXOTIC QUOTIENT
A food needn’t always be alien sounding to earn the ‘super’ title. These foods are considered exotic because a lot of them are unavailable to the common man or in one part of the world. For instance, Goji berries are considered exotic in India but not in China where they grow in the continent and therefore considered rare in our part of the world. We have a barrage of superfoods all around us-in legumes, spices, vegetables, and oils. We just don’t know how to market them like the West does and don’t have enough research to put something in the spotlight. Why go all gaga over quinoa when we have amaranth, why overdo olive oil when mustard oil is so good and why overspend on goji berries when there is amla, questions Khosla. Any unprocessed food rich in vitamins like C, E, beta-carotene-that has immunity boosting properties, should be considered better than others in the same category. Manufacturers and stores label products as superfoods to indicate that they’re full of nutrients, but they’re not necessarily foods rich in antioxidants.
Superfood is a colloquial term just like detox. It is ideally an antioxidant or phytonutrient that has better qualities than most regular foods, adds Ishi Khosla, clinical nutritionist.
They should instead be rich in antioxidants, vitamins, and minerals and mostly be plant-based. Even whole grains packed with nutrients are considered a superfood, says Akansha Kapoor, marketing manager of an organic food brand. 

                                                    by  Supriya Sharma, the times group.

Published by ambikajha

I am Ambika Jha.I like to write on different topics.I feel life is too short for anything.So let us work our best in the given time and let life's music be in rhythm and rhyme.So be your best and never stop to learn and write.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: