How to create a successful social media strategy

A social media strategy is a summary of the plans and actions that you try and get done on social media. It is a guide for those plans and gives stats about your wins and losses in it.A specific,concise plan is very effective and should not be overloaded with information to make it lofty and so broad that it becomes a burden to achieve.

These are the steps to create a social media strategy:–

1.SOCIAL MEDIA MARKETING GOALS MUST ALIGN WITH BUSINESS OBJECTIVES- Set S.M.A.R.T goals::

The first thing to creating a winning strategy is to establish the objectives and goals.Without goals a company has no way to measure its performance and success and return on investment(ROI).Each of the goals should be—-S-Specific,M-Measurable, A-Attainable,R-Relevant,T-Time-bound. 

It is the S.M.A.R.T goal framework. It will guide your actions to make sure they give real business results.

TRACK MEANINGFUL METRICS-Certain vanity metrics like number of followers and likes can be easy to track but the task of proving their real value can be hard. Things on which the focus should be are engagement, click-through, conversion rates. One may track different goals for different networks or different uses for each network. For eg, if we use LinkedIn to drive traffic to your website, we will measure click-throughs. If Instagram is for brand awareness we may track  the number of Instagram story views. And if we advertise on Facebook, cost-per-click(CPC) is a common success metric. The social media goal should align with your overall marketing objective. It makes it easier to show the value of your work. 

2.LEARN EVERYTHING ABOUT YOUR AUDIENCEThe key to good business outcomes is knowing about your audience and their needs and wants on social media. Because then you can create content that the audience will like, comment on and share. It’s also useful if you want to turn social media followers into customers for your business. When it comes to knowing about your target customer, a business should know things like age, location, average income, typical job title or industry, interests etc. A company should get to know their fans, followers and customers as real people with real wants and needs and they should also know how to engage them on social media.

GATHER DATAA company should not make assumptions. Social media analytics can give a ton of valuable information about who the company’s followers are, where they live and how they interact with the brand on social media. These insights allow them to refine the strategy and target the audience. For eg, Jugnoo an Uber-like service for auto-rickshaws used Facebook Analytics to learn that 90%of their users who referred other customers were between 18 and 34 year old and 65%of that group was using Android. They used that information to target their ads resulting in a 40%lower cost per referral.

3.KNOW YOUR COUNTERPART AND RESULTING COMPETITIONIt may be that your competitors are using social media before you which means you can learn from what they are doing.

CONDUCTING A COMPETITIVE ANALYSIS-A competitive analysis allows us to know who the competition is and why are they doing well or not. One will get a good sense of what’s to be done in the industry which will help us set our own social media targets. It also helps to spot opportunities. It maybe possible that one of our competitors is more dominant on Facebook, but has put little effort into Twitter and Instagram.

USE SOCIAL MEDIA LISTENING-Social listening is also a way to keep an eye on potential competitors. One should engage in searches of the company’s name, account handles and other relevant keywords on social media.

4.A SOCIAL MEDIA AUDIT IS REQUIREDIf a company is already using social media it can take stock of its activities and ask—-what all is working and what is not?

Who is your engagement?

What network is used by your target ?

Where does your social media presence stand in relation to the competitor’s?

The audit should give us a clear picture of the purpose of each of our social accounts.If the purpose of an account is not clear then we can think of these questions like—-Is my audience here?

If yes,how are they using this platform?

Can I use this account to help achieve my goals?

Sometimes during the audit one may discover fake accounts being used in the name of your business or the names of your products.These imposters can be harmful to your brand.So report them.

5.SET UP ACCOUNTS AND IMPROVE THE PROFILES-DECIDE THE NETWORKS TO USE-When you decide which social networks to use you will also be needed to define your strategy for each. A mission statement should be written for each network which is going to be a one-sentence declaration to help us keep us focussed on a particular goal.

SET UP THE PROFILES

When it has been decided about the networks to focus on then comes the time to create profiles.Or the existing ones must be improved so that they align with the strategy.Some points to keep in mind are—1.Make sure to fill out all profile fields.2.Include keywords people would use to search for your business.3.Consistent branding must be used like logos,images etc across networks so that your profiles are easily identified.High quality images must be used for each network.

6.FIND INSPIRATIONThough it’s important that your brand be unique but taking some inspiration from other businesses won’t harm anyone.

SOCIAL MEDIA SUCCESS STORIES

These can be found on the business section of the social network’s website.

AWARD-WINNING ACCOUNTS AND CAMPAIGNS

A company should look out for brands at the top of their social media game.

ABOUT YOUR FAVORITE BRANDS ON SOCIAL MEDIA

Some questions that come up are why do you enjoy social media.What compels people to engage and share their content.Consistency also helps keep your content on-brand even if you have many people on your social media team.

ASK YOUR FOLLOWERS

Consumers can give inspiration to social media.Some questions that come up are your target customers and what they are talking about.What can be learnt about their wants and needs?On existing social channels a company can ask it’s followers about their wants.

7.A SOCIAL MEDIA CONTENT CALENDAR HAS TO BE CREATED

It’s very important to have a plan in place for the time when the company will share content to get the maximum impact.Your social media content calendar needs to have a track of the time you spent interacting with the audience.

A RIGHT POSTING SCHEDULE HAS TO BE MADE

The social media content calendar lists the dates and times at which you will publish the different types of content on each channel.It’s a perfect place to plan all the social media activities from images and link sharing to blog posts and videos.The calendar ensures the posts are spaced out appropriately and published at the right time.

THE RIGHT CONTENT MIX

The calendar should reflect the mission statement so that everything being posted should support business goals.The things that have to be decided are-

50%of content should drive traffic back to your website

25%of content should be curated from other sources.

20% of content will support lead-generation goals like newsletter signups,ebook downloads etc.

5%of content will be about your company culture.

Putting these different post types in the content calendar will make sure that the right mix is maintained.If a company is starting from scratch and itis not sure about the types of content to post,it can try the 80-20 rule—80%of the posts should inform,educate,entertain the audience.

20% can directly promote the brand.

The social media rule of thirds must be tried according to which—-⅓rd of the content promotes the business,converts readers,generates traffic.

⅓ rd of the content shares ideas and stories from thought leaders in the industry or like-minded businesses.

⅓ rd of the content is  personal interactions with the audience.Once you have a set calendar a scheduling tool can be used to prepare messages in advance rather than updating constantly throughout the day.

8.ADJUSTMENT OF STRATEGY AND EVALUATION SHOULD BE DONE

The social media strategy is a very important document for a business and it can’t be got right on the first try.When we start implementing our plan and track the result,we may find some strategies that don’t work as well as your expectation while some may work better than anticipated.

THE PERFORMANCE METRICS

Alongwith analytics in each social network UTM parameters can be used to track social visitors as they move around your website enabling you to see exactly which social posts drive the most traffic to your website.

RE-EVALUATE,TEST AND DO IT ALL AGAIN

As the data starts to come in it can be used to re-evaluate the strategy regularly.This info can also be used to test different posts,campaigns and strategies against each other.Constant testing allows us to understand what works and what doesn’t so that the strategy can be refined.

Surveys are also a great way to find out the working of strategies.The company may ask it’s followers,email lists,website visitors whether they are meeting the needs and expectations of the audience and how can they update their standards.Social media moves and works fast and new networks emerge allowing businesses to go through periods of change as well.

The social media strategy is like a living document that can be reviewed and adjusted as required. It can be referred to stay on track. When we update our social strategy it should be made known to everyone on the team.

Print media and the rise of digital media

Today amidst the immense popularity and prevalence of electronic and digital media we find it difficult to imagine that there must have been a time when print media was invented. The earliest civilizations relied on oral communication.If there was a news to be told they ran to spread the word to others who did the same finally spreading the news to everyone.After that people began to write the news in picture form and in crude languages where symbols stood for words and letters.And then with the invention of paper and printing press print media came into existence.And after that there was no turning back.

Print media is the printed version of telling news primarily through newspapers and magazines.Before coming of the printing press,printed materials had to be written by hand.It was quite a long process which made mass distribution impossible.

Until a few years ago,print media (newspapers,magazines) was the main source of news and entertainment. But now digital media (websites,apps,social media) is giving a tough competition to print media resulting in debates on the importance of both of them.

ADVANTAGES OF PRINT MEDIA

1.Print media is more trustworthy because once the news is published, it cannot be modified and deleted. But in digital media,we can modify or delete the content. The newspapers and magazine publishers are extra careful when publishing news or articles.So print media is more trustworthy than digital media.

2.Reading print media can save a lot of time because all the content is compiled in a newspaper or magazine.

3.These days all the study and work involve screen time for many.In this situation print media is like a break and relief.Now more and more people want some Digital Detox time.And then print media is super useful for them.

4.When we read newspapers there will be no distractions and we can totally focus on it.It is an advantage of print media over digital media.

5.In some remote areas in India internet access is still very limited. And then print media is a blessing for them to stay updated with the latest happenings around the world.

DISADVANTAGES OF PRINT MEDIA

1.It is just a one-way communication.It gives information to the public but consumers cannot share their opinions.It’s in a way not user friendly.

2.To search for an old article in a newspaper or magazine archive is a very difficult task.

3.Print media cannot target a specific audience but digital media can show different ads to a different type of audience and thus generate more revenue.

4.Print media is not helpful for people with disabilities.For eg, digital media helps people with visual impairment by giving audio versions of the content.

ADVANTAGES OF DIGITAL MEDIA

1.Digital media gives fast updates and keeps us aware and abreast with latest happenings,while print media is a slower version than digital one.It makes digital media a more proper option to get news instantly,in a more hassle-free manner.

2.Digital media is two-way communication.Consumers can share their opinions,thoughts and feedback in an instant.It gives readers a sense of community.

3.It is eco-friendly while print media needs paper got from trees resulting in their destruction on a large-scale level.

4.The famous newspapers are also establishing their own online news portals.It is because of the growing importance of digital media.

5.Small companies can advertise easily on digital media platforms because it is less expensive than advertising on print media.

6.Digital media platforms can generate revenue from old contents too.So they will get more revenue and can invest more to update the quality of content.

7.Digital media is democratic unlike print media which is privatized often run by big businesses.

8.Smartphone users are increasing rapidly and so many digital media platforms are offering content for free due to advertisements.

DISADVANTAGES OF DIGITAL MEDIA

1.As anyone can generate content easily for digital media, fake news is on the rise.So unless they are famous and have a good name digital media platforms are not trustworthy by the public.

2.Print media publishes only important news.But digital media platforms publish everything small to big so they contain a lot of unnecessary news.

3.Staring at the screen for a long time results in health problems too.

4.Many digital media publish content throughout the day.So people can check for new content always and so people are getting addicted to news and entertainment content a lot too much.It is causing ‘Headline Stress Disorder’ for most of them.

DIGITAL VS PRINT MEDIA

Today consumers are exposed to a lot of digital media as much as print. There is a growing prevalence of smartphones and tablets and the wireless networks that connect them mean that more and more people view digital devices. It also means more and more consumers view ads on digital devices. For marketing and advertising digital media has many benefits. It can be less expensive than print media depending on the details of each campaign. Digital campaigns can also be produced, launched and updated faster than print. Digital media is interactive in multiple ways. Promotion on social media allows marketers to communicate directly with consumers using messaging, commenting, tweeting, wall posting etc to answer questions and offer incentives. Users are able to search for a digital document. Digital ads allow for more control over who sees than print ads so marketers can target them more easily towards specific demographics. Many digital ads can generate consumer information as well offering insight over who exactly is viewing the ads. For eg, Google AdWords and Facebook Ads offer analysis on user trends and successful referrals generated by the advertisements.

But yes there is a particular charm in print media which can never die out.It offers a more physical,tangible medium to consumers.It engages them on a more personal level and provides old-school charm which can not be done by digital media.Print ads have a localized presence that’s much harder to achieve by digital media.Signs and banners create attention and help consumers to physically find you.Posters,flyers and other print media can be distributed in a community to help generate exposure and direct consumers to you.

Now if we pop up a question which of the media is better, print or digital we can have a balanced and justified answer—-it’s both.

CONCLUSION

Each medium has unique advantages so a good campaign should incorporate both digital and print media.The best ad campaigns use the right combination of media,depending on market size and scope,demographic targets,products or services on offer,budgetary considerations and other factors.Certain consumers are best reached on digital media but others still prefer print.The right combination of media channels allows best communication with the entire consumer audience and also maximizes the campaign’s return on investment.

Both print and digital media have their own advantages and disadvantages and have a solid userbase.So if we consider the present trends the consumers of digital media are increasing at a rapid rate and the share of print media is going down.But it is not exactly dying.With the increasing literacy rates print too is having a stronghold.So we can say that print and digital media are co-existing quite happily.

Voice modulation and it’s importance for a radio jockey: How to modulate your voice

Voice Modulation is the process of control and adjustment of voice suiting the requirements of one’s ongoing conversation. It’s the process when you choose to go louder, softer, faster or slower, dramatic or emotional. Voice modulation means using your voice and tone to communicate your message more effectively.

Without proper voice modulation, you would be speaking in a continuous and monotonous pitch or tone. If we see we use voice modulation in our daily conversation as well. But for most of us, the problem is that when we get up in front of an audience, we are smothered by stage fright and thus we don’t use voice modulation as effectively to suit our purpose. Most of the time, our voice strains, we struggle to speak up and we fumble over our words. At these times we can use a little bit of practice to make voice modulation and tonality our strongest tools to improve the quality of our conversation.

THE IMPORTANCE OF TONALITY

Sometimes you may have seen that when you start to speak out you aren’t being effective enough. And you see people being disinterested during your speech though you knew your content well as you had spent a good amount of time researching and writing it with pretty good language and all other tit-bits taken care of.

So then comes the importance of tonality. To be killing on the stage with even mediocre content there are many points to be taken care of like pauses, putting emphasis on certain words, voice modulation, the tone, and mood of the speech.

When we start out speaking on stage we tend to talk in a tonal range and we feel better speaking like that tending to stick to it. But trying to do that we sound monotonous and the audience slowly tune out. These are few tips to incorporate when we are speaking publicly using voice modulation and tonality—

EMPHASIS

It is the most basic and quickest way to add some range to your speech. You must go through your speech and see which of the words are most important to communicate your message. So pick these words and give them weight in your speech by your voice. If you add a bit of emphasis on the important words it will help the audience understand more easily which words you want them to focus on. It’s one of the go-to techniques you can rely on to improve voice modulation and tonality.

PAUSES

When we go on stage it’s pretty normal to be excited or nervous as the adrenaline is rushing through our veins. We tend to rush through our speech because of this. You should be conscious about your speech and give a few pauses which can greatly improve your speech and it’s impact.

SILENCE

Silence is not given deserving emphasis when it comes to public speaking. But it can be one of your most powerful tools. If you start your speech with a moment of silence or pause after you say something very strong can go a long way in creating the impact you want to be there among your audience. As is said, silence is sure golden and works gold too. Silence is often underused but when used correctly it can be amazingly powerful.

LOUD AND SOFT(VOCAL VARIATION)

 The volume of your speech plays a key role in the clarity of your speech and is an easy way to modulate the vocal tones. You need to be loud so that everyone can hear the words being spoken but then we must draw the line between being loud and literally shouting. It’s not very difficult to be loud and clear and with a little bit of practice, it’s easy to speak in a way so that everybody can hear you. But the not-so-easy part of speaking is to modulate the voice between loud and soft. Changing and balancing your volume to match the content is a very important point in communicating the message in the best possible way.

PACE

The pace of your message flow is very important. Going slow helps us to be calmer and deliver the content with more clarity. Speaking slowly is not as important as modulating the pace. If you can go fast at some points and slow down at others, it is a sure-shot way to keep your audience engaged.

INFLECTION

Voice is a powerful tool to express emotions. You can try and reflect your voice with your emotion for greater impact. If you talk about happiness, success, and positivity you may reflect these words in the way you speak. For eg, if you talk about a sad situation sounding gloomy and upset can help communicate the point even better. Inflection is a very important aspect of voice modulation and tonality. If you speak at a level inflection you will sound dull and monotonous. If you want to speak in a manner that will get you a response from your audience or listener you should use upward inflection which means to end your sentence on a higher note.If you want to state a fact or make a statement that will showcase confidence and certainty end your sentence on a lower note(downward inflection).

TIPS TO IMPROVE TONALITY

These are some easy and quick tips to make your speech modulation exercise better:-

WATER–You should drink plenty of water and take some sips right before you go on stage to help you speak more clearly and make it easier for your voice to modulate. Loss of water makes your vocal cords and larynx dry.

AVOID SLURRING—Slurring is when you start off a sentence strongly but your voice fades off towards the end of the sentence. The audience can hear the first few words but struggle to hear the end of the sentence. To avoid this, practice a little louder than normal and be conscious of your slurring.

PRACTICE WITH MUSIC SPEAKERSThis method can be used to avoid slurring and ensure that you are loud enough.

AUDIO RECORDINGAudio recording yourself is a great way to understand where you are going right or wrong with your tonality. Audio records the first draft of your speech and then listen to it. Make notes of where you can go louder and where softer, where you can go faster/slower, which words to emphasize on and where to add pauses for greater impact.

VOICE MODULATION EXERCISESThese are some voice modulation exercises to help improve your tonality and pitch variation—-

SENTENCE EMPHASIS-To know the importance of tonality and practice it take a sentence and emphasize each different word within that sentence.

HUMMING-Humming helps to warm up the voice and to cool it down after a long performance. You should start with low pitches and moving to higher notes is a good way to test out your range without straining your voice.

LIP TRILL-Take a full breath and let it out as if you were blowing bubbles. Let your lips vibrate as the air moves past them. It helps to coordinate the vocal cords and breath for better voice control. It will help to bring your vocal cords closer to give you a clearer sound.

Close-up of happy female radio host broadcasting through microphone in studio

Mastering the art of voice modulation is one of the keys to become a good public speaker. But learning to use your voice effectively can help in a lot more ways than just in public speaking. If you know when to emphasize words, change your pitch, pace it to suit the listener, use pauses you can use them in your day-to-day life as well to become a better communicator beyond the stage and in the dealings of real life too.

New Media Journalism

New Media journalism is a broad term in Media Studies that emerged in the latter part of the 20th century to describe the amalgamation of traditional media such as film, images, music, spoken and written word with the interactive power of computer and communication technology,computer-enabled consumer devices and most importantly the internet.

The new media journalism gives forward the possibility of on-demand access to content anytime, anywhere on any digital device and interactive user feedback, creative participation, and the formation of community around the media content. A gift of new media journalism is the ‘democratization of the creation, publication, distribution, and consumption of media content. New media is distinguished from traditional media by the digitization of content into bits along with the dynamic aspect of content production done in real-time. New Media journalism has revolutionized the nature and pace of human interaction throughout the world which is getting drenched up in the colors of a ‘Global Village’.The New Media such as the internet, computer, cell phones, social networking, skype, blogs, video conferencing is surely bringing noticeable changes in Indian society.

New media is used to describe content made available using different forms of electronic communication with the use of computer technology. The phrase new media describes content available on-demand through the internet. This content can be viewed on any device and provides a way for people to interact with the content in real-time by including user comments and making it easy for people to share the content online with friends and co-workers.

The phrase new media was first used in the 1960s.New media are digital forms like chips, CDs converted from analog media. Their main characteristics are free and unlimited access to data and it’s copying without losing quality and interactivity. The means of transmission by cable, satellite, and radio have increased the capacity to transmit by applying communication technology.

The internet should definitely be considered a new medium. It is associated with new media as compared to traditional media. It is used for the production and broadcasting of news and also for the processing, exchange, and storage of information. The internet and other new media can be used for both private and public communication and their functioning need not be professional or organized as is the case with traditional mass media. The internet is the only truly free and autonomous medium that allows anyone to express objections and put forward their needs.

EXAMPLES OF NEW MEDIA

New media includes:-1.Websites and blogs

2.Streaming audio and video

3.Chat rooms

4.Email

5.Online communities

6.Social media and sharing platforms

7.Mobile apps

8.Web advertising

9.DVD and CD-ROM media

10.Virtual reality environments

11.Integration of digital data with the telephone such as Internet telephony

12.Digital cameras

CATEGORIES OF NEW MEDIA

Interpersonal Communication Media-In this category content is private and the relationship established may be more important than information conveyed. For eg, email, comment box.

Interactive Play Media Play-These is mainly computer-based video games plus virtual reality devices.

Information Search Media-It is a wide category for retrieving content increasingly used nowadays. Eg, the world wide web(www).

Collective Participatory Media-The category includes the uses of the internet for sharing and exchanging information, ideas and experience and developing active personal relationships. For e.g, Facebook and social media websites.

SOME COMPARISONS BETWEEN NEW MEDIA

New media vs cyberculture—New media is concerned more with cultural objects and paradigms while cyberculture is the study of various social phenomena that are associated with the internet and network communications.

New media as computer technology used as a distribution platform—New media are cultural objects which use digital computer technology for distribution. Eg, Internet, websites, computer multimedia, DVDs, etc.

New media as digital data controlled by software–The language of new media is based on the assumption that all cultural objects rely on a digital representation and computer-based delivery. New media is reduced to digital data that can be manipulated by software as any other data.

New media as the mix between existing cultural and software conventionsNew media today can be understood as the mix between older cultural conventions for data representation, access, and manipulation. Eg, film software is used in some areas of production while in others it is created using computer animation.

New media as faster execution of algorithms previously done manually or by other technologies–Computers are an advanced concept of previously used manual techniques like calculators. They have speeded up the execution of previously impossible representational techniques. It makes new forms of media art like interactive multimedia and computer games possible. On a level, a modern digital computer is just a fast calculator and their identity should not be ignored which is that of a cybernetic control device.

New media as meta media— Manovich declared that the 1920s are more relevant to new media than any other time period. Meta media is similar to postmodernism as they both rework old work rather than creating new work. New media is about new ways of accessing and manipulating information(eg, hypermedia, databases, search engines, etc).Meta media is an example of how quantity can change into quality as in new media technology. 

   

CHARACTERISTICS OF NEW MEDIA

The New Media have characteristics similar to both interpersonal and mass media communication but they are different in many other aspects.The new media are digital,manipulated,networkable,dense,compressible,interactive,immediacy,hyper-textual,computerized,networked information and audio-visual connectivity.

ADVANTAGES OF NEW MEDIA

With the assistance of new media, it is easy to make contacts all over the world and it offers fast access to communication and information. It also helps to learn new things i.e, new culture and new languages, it allows any individual to become a member. It enables chatting and transmission of messages. The new media is highly economical and it also creates awareness on important factors. Finally, it builds confidence and social interaction among people.

RECENT TRENDS IN NEW MEDIA

The new media technology landscape is diverse and fast-changing from virtual reality to an information highway. This new media is radically changing every aspect of how we communicate and with whom? The technological change pace is accelerating as bold new technological advances are taking place every day.

India is a developing nation making remarkable progress towards development through the Information Strategy, the process in which New Media is used as a means of furthering socio-economic development. Advances in microcomputing technology will soon make it possible to pack billions of microcircuits on a single computer chip. So rather than creating supercomputers based on millions of microchips, the fastest computer will contain only a single chip with millions or billions of circuits. The greatest impact of the internet has been on business. In the new millennium, a million e-businesses, billion consumers, and a trillion devices will be connected to and through the internet.

Four trends are as follows:–

Development of a national or international information highway–Electronic media will provide information to help individuals function in a democratic society.

Hardware technologies probably will become smaller, more flexible, and portable–The quality of cellular and wireless connectivity will increase. The software would become more integrated. New digital technologies will allow for increased storage on small discs, advancing the integration of video, audio, and text online.

E-commerce will increase and may affect the way the retail stores operate.

Regulation will come up to control the information highwayMany issues of the traditional media, privacy, copyright, and freedom of expression will continue to be issues for computer-based media.

TYPES OF MEDIA

1.Print Media(Newspapers/Magazines)

2.Broadcast Media(TV,Radio)

3.Outdoor or out of home(OOH)Media

4.Internet

The main task of media planners is to select the most appropriate media channels that can communicate efficiently the advertising message to a targeted audience. It is essential for media planners to:-

1. Keep up with the latest media trends

2.Keep up with new technological developments

3.Determine long and short term effects of different media

4.Analyse the strengths and weaknesses of different media.

FOUR FUNCTIONS OF THE MEDIA

The 4 functions of mass communications are:-

1.Surveillance-

2.Correlation

3.Cultural Transmission

4.Entertainment

Top 10 qualities of a hospitality employee

The hospitality sector is a very promising field for competent, trained, and dedicated professionals. If one wants to achieve success and work with the dedication he /she can surely make their life in it. By possessing some likable qualities a hospitality professional can work well. The aspirants must prove their worth by having an impressive skill set. It is very important for a hospitality brand or company to have staff with the right personal qualities to handle the services professionally. The required qualities of smart and professional personnel are as such—

1.Being passionateThe aspirant must showcase concern for his work and work dedicatedly and make some extra efforts to prove that he is a responsible and passionate employee. They must know that no task is a small one and their passion must be to create everlasting experiences.

2.Proper communication skillsThe aspirant must have versatile communication skills and he must be more of a ‘people’s person’. The aspirant must be clear in communication with other staff of the hotel and make a bridge between him and others in work. They should be more responsive and must discuss any issue with the concerned authority. They should be genuine and to the point in their dealings.

3.Having leadership and teamwork quality-To reach the top it’s important for an aspirant to be the one who can lead the way by his vision, his perfectness, and his calibre. And to reach a managerial post they must show that they can handle things on their own. And prove that they can handle pressure in the very best way. The aspirant must be organized and able to influence his co-workers to finish a task in the best way. He must know how to command and cooperate with fellow workers. He must make fellow workers understand his ideas and motivate them positively. He must have the calibre to lead and believe in the power of teamwork.

4.Pay attention to titbits and details-It’s always the little things that matter the most. The lack of proper service provided in a 5-star hotel like cleaning of laundry or housekeeping or not giving meals on time, or misbehaving with guests will really harm the reputation of the hotel to a large extent. And will make it slack down in ratings thereby bringing in an unwanted loss for the business. So the staff should keep an eye for detail and should be very prompt in their service to be able to meet up to the expectations of the guests. Sometimes the patience of the staff may be tested too when guests may ask you for personal favours. But the best way out is to be cool, well mannered, and cooperative in the situation and try to please the guests.

5.Patience and listening abilityIt’s very important to be able to understand properly what the guests want and give them the service that they want. It adds professional value to your service and helps to know about the guests. If you cannot provide a favour tell them that politely suggesting alternative solutions.

6.Safety and hygiene awareness-Each hospitality employee must follow the norms of maintaining high standards of safety and hygiene. It is one of the key aspects of hotel services as it helps to build a good image of the brand. The aspect of hygiene must never be overlooked and given topmost priority. The employee should take care of the safety aspects of the guests in the hotel making sure that they don’t feel discomfort of any sort.

7.MultitaskingBeing a good employee at a hotel one should practice multitasking and be able to extend help during emergencies by doing more than one job at hand. The jobs in this sector require more energy and spirits to be done. And being organized can help in this well. One should keep each task organized in the daily schedule and be in sync with it.

8.Being a problem solver-The professional needs to be quick to make decisions and work out according to plans. They must be problem solvers and should understand how to deal with their work in a fairway. They must also have understanding and analysing skills that will highlight the work of the employee.

9.Being computer-friendly-The digital revolution has taken the hospitality industry to new heights. The experiences of people from around the world sharing their stories, reviews, and more about hotels lead to rising in popularity and rankings thus leading to more business for the hotels. By being computer friendly one can help out in simple tasks like making a spreadsheet, keeping lists in MS-word file, or just browse through the net to know something.

10.Knowledge of diverse aspects-The knowledge levels of professionals working in the hotel or tourism industry must be of a high kind whether you are a native of a place or not. One may come across two kinds of guests, one who is of the traditional kind and the other who is more spirited wanting to explore and ready for adventures. So one can help the guests by giving them the needed information regarding any query like knowledge about the place, the markets, tourist spots, etc only if he himself will have mastery of the locality and related knowledge.

Conclusion

The hospitality industry is a boon for people who want to work in here and get global exposure. If one has the backing of needed qualifications and qualities he/she can establish their roots in it and be successful. The people of this background have the presence of mind, a high level of energy, passion, and dedication for their jobs, a polite manner, complete knowledge of every aspect of housekeeping, and having the motto to serve best. So if you have these qualities and a desire to see the world you are welcome here in the hospitality industry.

The right proctoring service and how to make use of it

Introduction

We all know that e-learning is the future of learning. “It has been estimated that by 2025 the global e-learning market will surge up to reach $325 billion USD.” And the rapid growth of the e-learning industry has to be supported by suiting technologies. An area that is seeing a fast growth potential is virtual proctoring. Online video proctoring is a consequence of e-learning.

What is Remote Proctoring?

Remote proctoring is an online proctoring service which helps candidates to write a test online in a remote location, while maintaining the integrity of the test.To give such a proctored test the candidate must confirm their identity and they will be monitored throughout the test by many technical ways.They may be found okay or not for the proctored exam based on several parameters and the final decision may be taken accordingly. 

What is online exam proctoring?

In online proctoring a candidate is monitored online during the test duration with the help of a webcam, mic and access to the screen of a candidate.

To take an online proctored test from a remote location a candidate needs:-

1.A suitable device(desktop PC/Laptop/Tablet/Mobile)

2.An internet connection with at least 256kbps speed

3.A webcam and a mic

4.In PC/Laptop any of the modern browsers

The market of  online test proctoring is spreading like a wildfire and soon this will shine being the ruling technology conquering the entire space of examinations.The smartest tool is here to keep cheaters in check and it holds the promise of a bright challenge-worthy future.

Comparison of the three modes of proctoring

There are usually three modes of proctoring:-

1. Live Proctoring–In a live proctored exam a qualified proctor checks the candidate’s audio-video and screen-sharing activities the whole time of the exam.

A proctor can supervise up to 16-32 candidates depending on the service provider. The important advantage of live proctoring is that it removes the locational constraints of proctoring.The one disadvantage is that there is human involvement needed in conducting the exam through this system. It is also not scalable and is pricey.

2.Recorded Proctoring--In this type of online proctoring, no real person needs to monitor the exam in real time. The audio-video and screen sharing details are recorded throughout the test by the proctoring software. Later, a live proctor reviews the recorded video of the candidates and issues a red flag if he sees any suspicious activity. It has the advantage that it removes locational barriers but comes along with one disadvantage  that it still needs human intervention for the review and is expensive and unscalable.

3.Advanced Automated  Proctoring-–This is the most advanced form of proctoring. Here also the audio-video and share screen feeds of the candidates are recorded during the test. But in addition to recording, the system also monitors the feeds for any suspicious activity using advanced audio and video analytics. It makes sure that the candidate focuses on the test screen during the test, there is enough light in the room and also checks for suspicious objects in video. It also checks the background voice activity to stop and declare the test as invalid. It also uses face recognition to do student authentication. The advantages of this form of proctoring are that it removes the locational constraints, does not require humans to do the review, is scalable and is more cost effective.

To make the online proctored exam securer and safer some additional checks can be done:-

1.Limit candidate logins to specific IP addresses.

2.Block the copy-paste options.

3.Freeze the screen of device blocking candidates from accessing other applications or switching windows.

A comparison between the three modes of proctoring services are as such:-

Definition

Live Proctoring—The presence of a human proctor is the main feature of live proctoring.

Auto Proctoring-–The AI algorithms with advanced analytics takes care of all the functions without any human presence. The effectiveness of this way differs with the service providers.

Recorded Proctoring—The proctor checks the recording of the candidate taking the test later with red flags. In this type of proctoring cheating cannot be stopped but proctors can check and restrict tests for cheating later on.

Scalability

Live Proctoring—The capacity to handle candidates steadily and back to back is limited. 

Auto Proctoring—It is highly recommended as it can incorporate a large number of students any time of the day as the service is available round the clock. The live proctor need not be there for it.

Recorded Proctoring-–It is scalable decently. Though the proctor is required to be present for review he may not be so  at the time of the test making it a more flexible solution.

Effectiveness

Live Proctoring—This tool is very useful as most of the service givers allott experienced personnel to guide through the exams. And the companies that help these proctors with AI algorithms help to check and notice the presence of cheating and other malpractices.

Auto Proctoring—This solution is still evolving and will soon take over live proctoring in terms of effectiveness.

Recorded Proctoring—It is highly effective but has a downside. This solution cannot prevent cheating while the test is going on but the proctor can cancel the test if any cheating is noticed after further reviews.

Pricing

Live Proctoring—This is a relatively expensive solution. The cost of a typical online exam varies from $8 to $20 for an hourly test.

Auto Proctoring—An auto exam costs roughly $3.

Recorded Proctoring-–A recorded proctoring solution approximately costs $5-$15 for a one hour test.

Flexibility

Live Proctoring–-It is not a very flexible method for both proctors and the students who need to be on time for the test. This solution gives instant reports as it has multiple slots present for the same tests.

Auto Proctoring—It is a highly flexible service because the students can schedule the test according to their need and are monitored continuously by algorithms.

Recorded Proctoring-–It is flexible to a level as the proctor can sit and check all the videos of the candidates in a single shot. This solution does not give instant reports as reviewing happens later.

Choice option and deciding criteria for the three kinds of proctoring services

To decide which of the three proctoring services is feasible for one, he/she needs to ask themselves what are the stakes of the proctored exam. Teaching is the process for facilitation of knowledge. And then it’s testing that validates all the learnings. It is the measure for both.The way to know whether the exams are high or low stake is by knowing the purpose of the exams that are conducted. If it is a high stake exam then remote proctoring can be used.The best product is the one which combines human proctoring and AI algorithms and so it should be chosen over others.

For example, the degree exams of universities that declare the final score of students are usually high stake exams. If one is conducting entrance exams then it is a high stake one. On the other hand, in a low stake test exam recorded or automated proctoring can be used.

To assess corporate learning this method should be followed. After the completion of training a bulk of employees need evaluation of their learnings. A recorded proctored assessment will be feasible for all according to their convenience.

Money Matters

Before one decides which solution to choose they need to consider their budget and requirements.Then it has to be combined with the purpose of conducting the tests  and then an easy decision can be reached.

 Online assessments are the main way of evaluation in e-learning. Companies can conduct job assessments irrespective of geographical barriers. It’s important to check the authenticity of the candidates who give the test and so it is the reason for examiners to opt for online test proctoring.There can be a problem over the selection of the right proctoring solution and it is a matter of preferences, needs and budgets.There are many ways one can maintain the integrity of exams whether through live, auto or recorded proctoring.

Factors driving the growth of Online Proctoring

The key aspects of driving the growth of remote proctoring are:-

1.Demand due to growth of e-learning.

2.Avoidance of high costs of proctored assessment centers.

3.No misuse and saving of candidate’s time and energy.

4.Useful for institutions with not enough infrastructure or computer labs for conducting tests.

Conclusion

In consideration of the current global scenario, more and more institutes are opting to digitize many of their processes and so online proctoring is being emphasized and seeing an increase in it’s usage across the globe. It is a balanced and systematic approach to conduct online exams without geographical constraints, budget issues. It will make the students understand the meaning of hard work, importance of real learning without using fake methods and will prepare generations in a very smart, efficient and competitive manner.

What is an online proctoring system? How does it work? What are it’s pros and cons?

In today’s times of advancement in many sectors of life, e-learning has been considered the future of learning and is here to stay. And the rapid growth of the e-learning industry has created the need for many supportive technologies to emerge too.  An area that is finding it’s space accordingly is virtual proctoring. The introduction of an online proctoring system has given the promise of protecting the sanctity of the exam and has helped in removing the external factors that cause cheating and other such malpractices. The global e-learning market will reach a huge number of 300 billion-plus by 2025. And the online exam proctoring system has given online learning a very feasible and strong foundation to work on. Now learning is available to everyone without adhering to any geographical constraints and man-made boundaries. Aspiring students who could not attend learning institutions for any reason can study from their homes and this is a really big help to society. The system also sees to it that the integrity of the exam is not compromised and gives a really new dimension for learning to evolve and grow.

What is an online proctoring system?

The remote proctoring system helps the candidates to write an exam online even from a remote location without sacrificing the integrity of the test.

The online proctoring tool gives a facility that helps the proctors, the computer software to extend their reach beyond any geographical borders allowing them to assess the candidates from any location only with the requirement of a computer and a high-speed internet connection. This service combines technologies of online monitoring software and video streaming along with the conventional ways of invigilation to keep the unfair practices of cheating at a far distance.

In the conventional method of giving an exam, the examination process has to go through the steps of booking an exam hall/test center, informing candidates, supervising the exam, evaluating the test papers, and then the declaration of results. With the introduction of new technologies came e-learning which has given learning an unconventional role along with giving it a new angle to be viewed from where the students can study and give exams from any place in accordance with their schedules. The online exam proctoring service is being used in many educational fraternities and organizations alike. In many reputed universities, students can get hold of the entire courses online which may include multiple online assessments, interviews, assignments, etc. Then some organizations give e-learning modules to be used by the students.

How does an online proctoring system work?

The online remote proctoring system involves two parties, the proctor who is the invigilator, and the candidate. The proctor can be a human called a live proctor or it can be software. The remote proctor, here the software can at a single instance invigilate 5-10 candidates and it is feasible if there is a high-speed internet connection.

The work starts when the candidate is needed to fill in the required fields of name, date of birth, gender, and name of the institution. Then comes the authorization page where the examinee is needed to submit an ID proof and then the facial recognition feature gets activated. Then the microphone and webcam are tested to check for any technical errors. The assessment starts and the webcam of the computer switches on ready to proctor the candidate. The proctor can look at all the candidates in a grid view via the webcam and can monitor the activities and movements of all of them. Any suspicious move by any candidate is notified by the automatic behavioural alert who can take the decision to stop the exam issuing a red flag.

What is it’s pros and cons?

The pros and cons of online remote proctoring

The online exam proctoring software is of three kinds:-

1. Live proctoring

2. Recorded proctoring

3. Advanced automated proctoring

A. The pros of live proctoring

1. It provides real-time intervention. In the live proctoring the

students are monitored immediately for any of their queries or discomfort and the live proctor can connect with the student and assess the situation well. If

the issue is dishonesty they can remind the students to stick to the rules and

norms of the exam and if the issue is miscommunication they can help

accordingly. So this in-the-moment intervention helps students fast and gives

them a better experience.

2. The human factor: In a live proctoring exam the students are

confident that the human proctor will give the exact report of their activities

and behavior. But they cannot be sure of the computer, the mechanical proctor

which may sometimes make an error in the reporting and give wrong feedback.

A.     The cons of live proctoring

Live Proctoring can become a problem if the proctor or test taker doesn’t have a good internet connection. 

B. The pros of recorded proctoring

1.  In this proctoring there is no need for a human proctor for the better part of the examination as the work of audio-visual and screen sharing details are recorded by the proctoring software.

2.  It can keep an eye on and monitor a larger number of students.

3.  It also removes locational constraints.

4.  It reduces the work pressure of a live proctor.

B. The cons of recorded proctoring

1. This type of proctoring requires the use of a human proctor at one stage of the evaluation process.

2. It is not cost-effective and is also not scalable.

3. It can make errors at times because of a technical malfunctioning.

C. The pros of advanced automated proctoring

1. The system is more effective with advanced analytics in AI

algorithms that take care of all the functions without needing human

intervention.

2. This way of proctoring can manage a larger number of students

and gives round-the-clock service.

3. This way is more flexible as students can schedule their tests

according to their wish and they need not tally it with the schedules of their

live proctor.

 C. The cons of advanced automated proctoring

1.  It is more suitable for low stake test exams.

Preparation tricks and tips to crack NCHMCT JEE the smart way

The National Council of Hotel Management and Catering Technology(NCHMCT)is a hotel management entrance exam conducted for aspirants willing to take admission in various undergraduate programs offered by the affiliated colleges/institutes of the National Council for Hotel Management and Catering Technology. It is a popular exam conducted to test your ability and readiness for the dynamic, fun, and exciting field of the hospitality industry. In recent years the booming hotel industry in India has led to many job openings in the field and through NCHMCT JEE candidates can get admission in BSc. in Hospitality and Hotel Administration to make a rewarding and befitting career in this field.

NCHMCT JEE 2021 Eligibility Criteria

 To be eligible for NCHMCT JEE 2021 candidates must be within the age limit as well as meet the requisite academic qualifications. There is also a criterion for physical fitness which the candidates must know. The NCHMCT JEE aspirants should also know about the eligibility norms and criteria as put forward by the NCHMCT JEE participating institutes.

NCHMCT JEE 2021 Age Limit

The upper age limit to take up the course for candidates from the general and OBC category is 25 years as of July 1, 2021 Candidates born on July 1, 1995, are eligible to apply for the examination. The upper age limit for aspirants from SC/ST category is 28 years as of July 1, 20201. Candidates born on or after July 1, 1992, are eligible to apply for the examination. The Date of Birth(DoB)as recorded in the Secondary Education Board/Pre University Certificate of candidates shall be accepted.  

Candidates successfully qualifying for the entrance exam must give a physical fitness certificate at the time of admission.

NCHMCT JEE Preparation strategy

The aspirants going to appear for the NCHMCT JEE entrance exams must not only focus on working hard but should take care of the preparation strategy too. For that, the candidate should have total command over the NCHMCT JEE syllabus and exam pattern.

Section-wise preparation tips for NCHMCT JEE  2021

Preparation tips for Reasoning and Logical Deduction

A total of 30 questions will be asked in this section.

The questions will be based on topics such as figure counting, blood relations, codes, mathematical operations and reasoning, Venn diagrams, completion of figures and series, data interpretation, data sufficiency, etc.

The secret to scoring good marks is to be thorough with the approximation techniques like percentage equivalent of fractions etc.

The candidates must practice questions to enhance their analytical skills daily.

The candidates must not sideline topics like statement assumptions, syllogisms, numerical series, and logical consistency.

Preparation tips for General Knowledge and Current Affairs

This section also carries 30 questions.

The candidates must have a sound knowledge of sports events, important awards, geography, history to score good marks.

The candidates must also be abreast of recent happenings at the global level to score well.

The candidates must take GK quizzes too on a regular basis to help in the mastering of the subjects.

The candidates must also keep themselves updated with recent events through magazines, newspapers.

Preparation tips for the English Language

The NCHMCT JEE 2021 English language section is made of 60 questions.

The candidates should have good reading skills along with good vocabulary, grammar skills to secure good marks.

The candidates can sharpen the reading skills by going through newspapers, good magazines, and other written materials.

The candidates can take the help of books like Arihant’s General English for competitive exams, Pearson’s English, Tata McGraw Hill which will help the candidates strengthen their knowledge of grammatical aspects.

Preparation tips for Numerical Ability and Analytical Aptitude

The NCHMCT JEE 2021 Numerical Ability and Analytical Aptitude section comprise 30 questions.

The candidate should go through the NCERT class 11th and 12th textbooks to build a strong foundation.

The candidate should go through topics such as simple and compound interest, profit and loss, averages, percentage, number system, time-speed-distance, geometry to score better.

Preparation tips for Aptitude for Service Sector

There will be a total of 50 questions in this section.

This section will test the candidate’s interpersonal skills.

There is a graded marking system in this section and candidates must enter a response which they feel is right.

General Tricks and Tips to master NCHMCT JEE 2021

When preparing for NCHMCT JEE the candidates should make small notes on each topic and chapter covered.

Practice Sample Papers-The candidates should practice sample papers on a regular basis so that they can know about the existing pattern of the exam and the type of questions that will come following the time constraints.

Prepare a proper study scheduleThe aspirants should not include long hours of the study period in their timetables. But they must focus on including small breaks between the study hours. And they must study for 2 hours after which they should take a small break.

Adequate study materials-The candidate should choose and study from the right set of books and study materials to crack the exam in the best possible way. And maintaining proper accuracy throughout the exam is also very important.

Exam day tips for NCHMCT JEE EXAM

The candidates should keep these few points in mind on the day of the NCHMCT JEE exam:-

1.The candidate should reach the exam centre at least 1 hour before the beginning of the exam.

2.The candidate should take all the necessary things like NCHMCT JEE Admit card, other relevant documents like pen, pencil, eraser, etc.

3.Wake up early on the day of the exam and do a bit of revision. Check the admit card or hall ticket to verify the exam venue, date, and reporting time to reach on time.

4.Listen to the instructions of the invigilator and take care of the seating arrangements.

5.The question paper should be read very carefully before answering.

6.If the current question seems tough, the candidate should not waste time pondering over it. He must move over to the next question. Then he will have adequate time in hand to come back and reattempt the pending question.

By following these tips and tricks the students can really fight out the war with their worries and be successful to give the exam in a smart and proper way.

 

10 essentials of a good hotel management college

We can find numerous hospitality colleges and universities providing degree and certification programs to it’s students. Most of these institutions are regulated by AICTE. The course offers students training in the four main departments of the hospitality sector namely front office, housekeeping, food, and beverage production and service. There are some prerequisites or essentials which make a university better than others in the line. Because of these qualities, the students are trained well to face real-world challenges. The ten essential qualities of the top hospitality colleges in India are:-

1.Quality students—Any organization or institute is firstly represented by it’s students. So it’s important that the process of admission for selection must be proper and transparent. The selection process must be a multi-stage one and the candidates are chosen in this way will be of quality helping the hotel and self to excel.

2.Course content–The content of the hospitality course is divided into two segments made of core and supporting subjects. The core subjects out of these are-Food and beverage operations and management, food and beverage service, front office management, housekeeping, accommodation operation, and management. The supporting subjects are-Food hygiene, accounting, economics, statistics, organizational behaviour.

3.Faculty quality and standards—The faculty of an institute is very important as they shape and groom the students helping them achieve success and also enhancing the reputation of the hotel. The students take any kind of personal or professional help from the faculty who guide and teach them how to work, excel and manage their careers. So it becomes very important for the hospitality institute to select the right teachers and give them their share of training so that they can be productive in producing quality professionals along the way.

4.Technology based teaching and learning—The use of technology in grooming the students is very important for a modern hotel faculty. There should be good quality projectors, video and audio enabled classrooms, live interactions with industry experts to have a smooth working setup along the way. There must be regular faculty development programs to help  the faculty to develop and grow themselves.

5.Industry relations-–The best hospitality management colleges must have good relations with the industry. It will help in providing better opportunities, placements, conducting workshops and setting guest lectures. And by interaction with industry experts the students learn more feeling motivated and spirited to do their job better and in a more professional manner.

6.A good-natured non-teaching staff—The non-teaching staff of an institute is as important as the teaching staff. They should also have proper office spaces, flexible timings, and updated systems as they do many administrative jobs making the functioning of the day-to-day activities non-fussy and smooth.

7.Active Student support for learning—Students can grow and learn better with the provision of support activities. In the best hospitality colleges, there must be a facility for large kitchens, housekeeping and front office labs, proper research facilities, training restaurants, etc. After that regular field trips, hotel visits and outdoor catering must be organized giving students the chance to participate, evolve and understand things in a better way.

8.Infrastructure–The development of college premises should be given a priority basis. There must be the presence of cafeterias, vending machines, earthquake and fire-resistant buildings, leisure spaces, parking areas, and more. Better equipped labs and hotels attached to the institute give students a better hands-on experience. To opt for an institute it’s better for students to visit the particular website and know more about the infrastructural facilities of a college.

9.Other amenities–There should be a facility for boarding and lodging for students who want to stay and complete the course. The quality of food etc must be good.

10.Management—The college should maintain a smooth and proper system for activities like admissions, marketing, placements.

Conclusion

The hotel industry is a delicate one that needs the best personnel, administration, infrastructure, and general working together to be a name in the field. All the aspects of the working of a hotel must be updated and the quality of service needs to stand out. And only then can a hotel industry flourish and find a way to do steady business. The prerequisites of a good college providing the course must be thoroughly met to gain some ground for that particular institute. By completing the courses from a reputed and certified college, candidates can find great job opportunities, learn and work the best meeting the excellence levels.

Some important rules of job interview etiquettes

We are all scared of interviews. And we have to give at least one in our lives. To pass an interview a candidate has to firstly follow certain rules, norms, and etiquette which becomes a binding factor and can’t be ignored. It is the absolutely crucial step to give a first good impression and make a lasting impact. These sixty-minute meetings with someone we don’t know and the gunning of so many questions the answers of which remain a mystery to us are really pressurizing and cost us our complete concentration and undue amount of tensions. The interview sessions are not only stressful for the candidates alone they give lots of tension and pressure on the interviewers as they have to struggle too to find the right person for the job. And so the candidate has to make moves with caution, balance, and complete preparation.

1.Take control of the time factorThe candidate must not be late for the interview. This may sound too generic but it still is the most important factor for a candidate to be successful. At the time of the interview, a candidate should give himself some time to relax and be himself. And if because of any reason one is late then he/she must apologize very politely.

On the other hand, the candidate should not be even too early for the interview.It too is not liked by the interviewers as they may have other obligations for themselves or others. One should arrive only fifteen minutes early to the interview place which would be perfect.

2.The attire storyIn this age of global advancement most workplaces don’t go for a strict uniform policy but still you need to dress up formally for an interview. Most of the candidates don’t know what to wear for an interview and wear something very awkward and out-of-relevance for the D-day. The best way to dress is to be formal, maybe too formal to appear more serious, work-worthy, and sincere towards your work. A proper dress code helps give an expression about the entire personality in and out of the person and also tells us about how well the person can work and meet the requirements of the company.

3.Know the interviewer-A candidate should know the interviewer and all formal details about him. If a candidate turns up for an interview and on questioning is not able to say the name of the interviewer it is a blunder which makes him look unprepared, incomplete and indifferent towards his/her interview. So before the scheduled interview, it is important to know about the person who is going to take the scheduled interview. For that, the candidate should receive an email or confirmation along with the interviewer’s full name. It is a required must. The candidate should know the required details of his/her interview completely.

4.Practice makes perfect-An interview is a deciding thing for the candidate where half of his abilities and his personality traits get to be known by the interviewer. It is a delicate affair where one wants to appear balanced and perfect. Because as we know of the saying, ‘The first impression makes the last impression’. The candidate apart from having qualifications and finding self-work-worthy should show some behavioural etiquette, style, and finesse to make that lasting impression on the recruiter. One of them is exchanging pleasantries and shaking hands. One should shake hands neither limply, coming across as a weak, timid, nervous person nor do you want to do so by twisting the wrist or hand very hard to sound bossy and overpowering. One must shake hands mildly, being a bit firm, and should not hold it for too long. One must smile and greet the interviewer smartly.

5.Have the drink-It is generally advised to take the offered drink by most of the recruitment experts. It shows that you aren’t too nervous, that you are cool enough. It also makes you relax, take a breather, and kind of gives you a wanted momentary distraction to concentrate rightly on the interview questions.

6.Mobile phones turned offA very fundamental point of interview etiquette which is ignored by many candidates is that the candidates carry their mobile phones with them in the interview chamber without switching them off which creates an unwanted distraction by ringing and disturbing everyone in the room. It is a sign of a careless person and shows insincerity on the part of the candidate. It also shows that the candidate has a lack of respect for the time of the interviewer and no strong sense of purpose fulfilment, here it being the giving of a proper interview. If the phone somehow rings because you did not mute it then apologize genuinely and turn it off immediately.

7.Body Language balance-A very common interview blunder is bad body language. The interviewer will arrive at his final decision just by meeting you once before hiring or not which means he will be all eyes on you during the interview process keenly observing you and your moves. So some points should be noted to pass this scrutinizing scenario fairly. The candidate should sit straight looking serious yet with a little smile. He must look interested in the interview. He must maintain proper eye contact every time a question is asked. He must never slouch, nor lean forward towards the interviewer. He must just keep sitting with a straight back. The arms must not be crossed and he must not point out his hand towards the interviewer. He must not stare for too long too. He must not fidget with anything on the table, in his pocket, and should not keep looking around the room. The entire focus must be on the interviewer and nothing else.

8.Do the extra effort please-It will really make the interviewer happy and impressed if you show that you have almost complete knowledge about the company. So for that, the candidate should do some homework, extra research about all the details, tit-bits of the company for which he is applying and should update his knowledge bank with the same. It shows that you care to do extra work, are committed to the job role and you are not just fooling around, wasting both your and the interviewer’s precious time. The candidate should be able to answer the personal questions truly and should have a few questions to ask the interviewer too. This will show that you are concerned to know more, you have an active interest in the company, and that you are a sincere worker.

9.Over-sharing is not caringIn the interview many things have to be taken into account by the candidate. He should know that there is a demarcation line between bonding with the interviewer and over-sharing. It is important to show the open and friendly nature that you possess to help them assess how you can fit in the team but one must know to share only the relevant parts of your life with them. There must not be the creation of room for loose talk as it shows that you are a careless and loose person who can be moulded by anyone. The candidate must not complain about previous employers, colleagues, or jobs. He should not discuss personal topics like relationship issues, family problems, or any other issues that are not relevant to the context. Also, care must be taken to see that interviewers don’t ask you discriminatory questions on race, religion, sexuality, or culture. The hirers need professionals who are friendly, will fit in, and work well in tandem with all workings of the company. They want workers who will lead the pack with courage and brain they don’t want ones who will rock the boat.

10.Show respect and gratitudeWhen the interview ends be sure to thank the interviewer for their time and patience. One may as a part of better gratitude follow up with a thank you email too.

Conclusion

These points are though simple rules of common sense but it is quite surprising how many candidates fail to follow them. As the candidates are bogged down by the preparation part, they fail to take care of small things which mean the most. So it is advisable to take heed of these points and get past even the toughest interviews successfully and in style following the correct etiquette rules as mentioning again, ‘the first impression is the last impression’.