Apple iPhone 13 review

It’s good news for the smartphone users, as Apple has come up with iPhone 13 and some others in the series like iPhone 13 mini, iPhone 13 pro, and iPhone 13 pro max. The iPhone 13 of the series has a wonderful design, sleek and sharp edges, great performance and features, and is available in 5 new colors.  Its super-fast performance, more power efficiency, and longer, stable battery life will provide zing to the purchase. The iPhone 13 model has the most advanced dual-camera system. It has a wide camera with larger pixels and the feature of optical image stabilization (OIS) which helps to take low-light photos and videos. The phone was launched on the 14th of September 2021.

The product specifications are:-

Design and display: 

The iPhone 13 has a flat-edged aluminum frame having a ceramic shield glass and a touchscreen display of 6.1 inches. It has a resolution of 1170 x 2532 pixels having a pixel density of 460 pixels per inch(PPI). The back of the phone is made from gorilla glass.

It is available in 5 new colors, pink, blue, midnight, starlight, and product red. It is a thicker model and bears resemblance to iPhone 12 in many ways. It has a Super Retina XDR display which makes use of OLED technology. It has adequate features for dust and water protection too.

Camera:

The iPhone 13’s camera has a new kind of design where the lenses are arranged diagonally rather than vertically for the first time. The iPhone comes with a dual-camera setup on the rear side. It has a 12MP wide camera and 12 MP ultra-wide shooter having a 120-degree field of view. The phone has new sensors and is of better quality than its former counterpart, iPhone 12. The wide camera has an aperture of f/1.6 and that of the ultra-wide has an aperture of f/2.4 with autofocus. There is a feature of sensor-shift optical image stabilization which helps to keep the shots steady. It includes a new Photographic style camera feature that helps to apply adjustments that add a custom look to the photos and a cinematic mode for videos which helps to create depth effects. The phone has a 12MP f/2.2 selfie camera in the front.

Performance:

The iPhone is powered by a Hexa-core Apple A15 Bionic processor chipset and a 4 core GPU which offers faster, hassle-free performance when using multiple apps, web browsing, and playing graphic games. The phone boasts a 50% AND 30% faster CPU and GPU than others in the market respectively. The phone supports a 5G network setup which guarantees faster internet speeds. The phone’s users can watch videos and play games with complete clarity. The iPhone has sensors that include Face ID, barometer proximity sensor, accelerometer, ambient light sensor, and three-axis gyro.

Battery life:

The iPhone 13 will last 2.5 hours more than iPhone 12. This feat has been possible because of the A15 chipset and iOS 15 software in the phone. The iPhone can be charged wirelessly too till 15W. It has a dual-SIM( GSM and GSM) and it gets charged very fast without the issue of battery drainage. The larger battery in the phone will be able to pull out through the day without much problem.

Storage:

The iPhone is available in many storage capacities. The 128 GB variant of the iPhone 13 is priced at Rs. 79,900 while the 256 GB is available at Rs.89,900 and 512 GB costing Rs. 99,900. 

The phone takes inspiration from iOS 15 and has 128 GB inbuilt storage.The phone measures 146.70×71.50×7.65mm(height x width x thickness) and weighs 174 gms.

Pricing:

The phone is priced at Rs.109,900 in India. It has a warranty of 1 year.

Copywriting: The art of being beautiful

What is copywriting?

Copywriting is the act of writing text to be used for the purpose of advertising or other such forms of marketing. It is the writing of marketing and promotional materials that are persuasive in nature. These kind of writings motivate people to take some kind of action like making purchases, clicking on a link, donate for a cause or schedule a consultation. The written material is called copy or sales copy that aims to improve brand awareness and persuade a person or group to take a particular action. The written material can include written promotions published in print or online. They can also include spoken materials like scripts used for videos or commercials. Copywriting can be found everywhere by default.

It’s surprising to know that you can find copywriting even in your mailbox. The promotions for local restaurants, catalogs, fundraising letters from charitable organizations or sales letters for various products or services are all forms of copywriting. But there surely is more to copywriting than printed materials. We must know that what all we read online too is copywriting including webpages, free reports you sign up for and the emails you get after signing up. Sometimes we see prompts on websites to take action like ‘read more’, ‘get started’, ‘follow us’ on social media. These are all forms of persuasive copywriting. Then tv commercials, product reviews on You tube and short ‘how to’ videos on using a product are all examples of spoken copywriting.

Who is a copywriter?

A copywriter is the person who does the act of copywriting. He/she is a professional writer who is responsible for writing the text used for marketing and promotion of a product or service. He/she helps to create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper ads, sales letters, scripts for television or radio commercials, taglines, white papers, website and social media posts along with other marketing communications. A copywriter is a person who has learned and practiced their craft. None amongst us was born knowing how to write an excellent piece of copy but it’s a skill that everyone can learn by having a bit of persistence.

The use of copywriters?

The art of copywriting is at the core of nearly every business. Because without copywriters businesses can’t share their messages with potential customers to expand their markets or with current customers to keep them engaged. It includes websites, non-profit organizations, service providers and retailers. Some companies which use the services of copywriters are—

  1. Financial institutions and investment firms
  2. Medical supply and pharmaceutical companies
  3. Food manufacturers
  4. Non-profit organizations
  5. Local service providers such as car mechanics and hair salons
  6. Fitness, personal improvement and other kinds of coaches
  7. Dentists, medical doctors and other healthcare providers
  8. Self-help authors and speakers
  9. Producers of supplements and other complimentary health products

Difference between copywriting and content writing

According to many opinions copywriting and content writing are two different things. As a general rule of thumb, copywriting refers to writing marketing and promotional materials. Content writing refers to writing informational or editorial pages on websites like blog posts, article or product pages. Some say that content writing is purely informational and has no element of persuasion and so it is not copywriting. But it is not true totally. All the webpages essentially include some form of persuasion or call to action. We can see that on a product page with a clear ‘buy now’ button at the bottom. And an article page also makes use of calls to action in the form of links to additional resources or suggestions for other pages which you can visit on the site. These are all elements of persuasion. So it will be inaccurate to say that content and copywriting are distinct from each other. It can be said that content writing is simply a different form of copywriting. And like any good copywriting, content writing has the aim to engage a reader and make them take a definitive action.

Is copywriting a flourishing industry?

Yes it is a superfast, consistent and flourishing industry. It has been studied and recognized to be a big influencing part of the process of marketing for decades. Copywriting has been around for a long time and it is not going anywhere. Businesses have always tried to reach potential customers and have a good communication regarding their products and services with them. And it has assumed added importance in this modern information age. Nowadays people keep on getting competing and engaging messages over all forms of media. Most of the businesses try to stand out better in the line with others and so invest freely in marketing and copywriting. And there’s no doubt that copywriting both in the print and online forms has become an integral part of most of the businesses. It is a sought-after skill that businesses need to survive and succeed. And so it has become an industry that is growing fast, pays you well and consists of unending mass of work.

Fundamentals of copywriting

Some of the basic fundamentals of copywriting are:-

  1. Knowledge of the audience—As a copywriter you must know who you are writing for. It’s not true that you are writing only for the companies that pay you because they aren’t your real audience. You are writing for the customers, website visitors, and other abc people who will read your final copy. The understanding of the audience and connecting with them is important to writing effective marketing material. You need to engage a prospective customer or website viewer and show them the use of a product, service or website which can benefit them. Most of the companies where you will work as a copywriter will be having some type of profile of their ideal customer. It may be called as a buyer profile or a customer avatar or persona. And a company can also have more than one buyer profile if they are targeting different demographics of people. The buyer profile will include details about the company’s ideal customer like average age, gender, education level, annual income, hobbies and interests, buying habits and common beliefs like the name of the political party they support. If the company knows the core details like these about a prospective customer or client then they can craft the marketing message and write copy that can speak directly to them. Copywriting surely does involve elements of persuasion but it is not about manipulating or cheating people. It’s all about establishing a proper, sincere connection with your prospect and sharing information that will benefit the clients.

2.The research factor-–The next fundamental of copywriting is giving proof of the effectiveness of the product or service. And it applies to website content writing also. Most of the blog posts, articles are backed up with supportive facts and proof. When ever you start writing, the process should start with exhaustive research. You should know the product, service or the topic inside out before you draft the outline. When doing research you should answer questions like the details of the product’s features and benefits, the working process, it’s benefit for the user, the factors that upgrade your service from your competitors, the technical, medical, financial proofs that support the claims of your clients about your product or service, the scientific research that has been done on any topic written about on a website. Two good places to start with research are Google’s advanced search page, for general research and PubMed for health related research. Each field has industry-specific sites and directories.

3.Understand the 3 fundamental rules of selling—A solid understanding of the fundamental rules of selling helps to strengthen any kind of content whether it be writing sales copy or website content.

Rule 1:–People don’t enjoy and like the idea of being sold—We generally enjoy buying items we want or need like a delicious meal, a new cell phone or a nourishing massage. But no one likes to be sold because it makes you feel that you are not in command of the process. This can be done by understanding your prospect. To start with you should connect with your customers first and then introduce them to your product or service focusing on how the product is helpful to the customers rather than applying any kind of ‘high-pressure’ sales tactics.

Rule 2:–Emotional vs the rational: what is the switcher for purchases—This can be explained with the case of chocolate chip cookies. If we see in the real context there’s no logical reason to buy a chocolate chip cookie. It has no nutritional value. It has lot of fat and refined sugar which is not exactly good for the health and are quite expensive. People know this but according to research it has been seen that they buy over 3.5 billion chocolate chip cookies every year in U.S alone. Now we are bound to think why does a no-nutrition product like a chocolate chip cookie sell so much? The simple answer is because they make people feel good. They bring happiness and satisfaction to them and that’s what matters the most. So what we learn from here is that effective copywriting needs to appeal to the customer’s feelings and desires. You want to make your reader want the product on an emotional level. And to assist in that there are some age-old emotional triggers with both positive and negative shades that copywriters often use to fulfill their purpose.

Positive—Curiosity, Optimism, Altruism, Love, Whimsy, Confidence, Passion.

Negative—Fear, Greed, Vanity, Pride, Lust, Envy, Laziness.

You need to know about the feelings of the readers who will read your copy. If your website is about watercolor painting you can stick to that only rather than putting in some other random world news or other information. People will visit your website because of their similar interests in your website. So all your content should matter to the audience and not dwindle away to other areas.

Rule 3:People need to tally their emotional decisions with logic when purchasing a product—We all know that no person wants to be considered like a push-over or a weakling. Everyone wants to be in control of their lives and would like to have a reason to justify their decisions suiting them with a logical standpoint. Because if we don’t justify ourselves with excuses we may feel guilt, shame and regret. So similarly when a customer has taken an emotional decision to buy a product or service the copywriters need to provide them with logical, rational reasons why they are correct to buy that product. Because otherwise your potential customer may not be able to justify the purchase.

So most of the advertising will include factual details about a product like specifications for a new car, nutritional information for a food product, qualifications of a trainer or personal coach.

Rule 4:–The talk must be of benefits and not necessarily features—Now let us know what is the definition of feature and benefit. Features are technical aspects of a product, service or website. For eg, the fact a chair is made of wood, a car wash includes a free shine etc. A benefit is a specific advantage of a product, service or website which can be offered to a prospect. Benefits tell the reader what’s in the product for them. They create a psychological link which is very important. The benefits of the product stirs your reader’s emotional desires and makes them want what you have to offer.

Rule 5:–Start with a bangdang— No area of copywriting gets more attention than leads and headlines. By their use you can catch your reader’s attention. And if you can’t do so the rest of your writing is pointless. The writing of effective headlines and leads is an art in itself. A lead is the copy directly after the headline. The headline is critical for getting your reader’s attention but once you have done that the lead must be good enough to keep them reading. An effective lead should only take up to 10 to 30% of the final copy. A lead should always deliver the big promise and introduce the big idea. The big promise means the biggest benefit the product, service or website can offer to the prospect. And the big idea is a thought-provoking one you present to your prospect related to your product or service.

Rule 6:-Clear and personal language should be preferred—The content that you write should feel like it’s written only for your reader. A copy that feels personal and sincere will engage a reader more than a copy that is ‘salesy’, or just a promotional sale material. According to Claude Hopkins sophisticated language has no place in copywriting. Many people are not impressed by fancy prose. You should keep your copy clear and easy to understand by using simple words and sentences as much as possible. Writing from either first or second person builds a sense of intimacy with the reader.

Rule 7:–The end should be with a call to action—The purpose of copywriting must not be forgotten when ending the webpage, sales letter or other marketing materials which is to persuade the reader to take some kind of action. It is known as a call to action or CTA. You need to ask the audience to click on a link, schedule a free consultation, make a purchase or take another form of action.

Types of copywriting

Copywriting is the process of writing marketing material which is persuasive in nature. These materials are used to sell products and services but the amount of selling being done in copywritten material varies. Some types of copywriting are very much focused on sales like the advertisements we see online or in newspapers while the other types are more information-based and do not make use of sales language and tactics. Most of the businesses use both of these approaches in their marketing materials which is good for the copywriters. It means you get a choice of the level of direct selling you want to do via your writing.

1.Direct Response—Direct-response copywriting is a type of copywriting that tries to get an immediate and measurable response from the reader. This type of copywriting is typically very direct. It is a promotional piece of writing that asks directly to take an action immediately like to buy the company’s product or service or sign up for a free newsletter. It is different from ‘image advertising’ or ‘brand advertising’ like glossy magazine ads which only inform or remind potential customers of a brand or product. One other component of direct-response marketing is that it’s measurable. Because a direct-response campaign requires immediate action, a company can know the effectiveness of the campaign by tracking the number of responses. It is also called the response rate. On the other hand, image or brand advertising cannot be tracked. And so direct-response advertising is so important and valuable. The companies can see the way their marketing materials are working and so then they can adjust things accordingly. So there is a big demand for copywriters who can write persuasive copy to help readers to take action. A common type of direct-response marketing is long-form sales copy either in print or online form. Example of long-form direct-response copywriting is a long letter of product description or one asking for donation or charity or a long sales page for a product online. Some other examples of direct-response copywriting include—Video sales letters, catalogs, fundraising letters, magalogs, online sales pages and landing pages, pay-per-click ads, online or print advertorials, sales emails.

2.Content Marketing—The term content refers in particular to informational or editorial pages on websites such as blog posts, article pages or product pages. Content includes some elements of persuasion but the main purpose is to educate and inform the reader about a product or service. The term ‘content marketing’ refers to using informational content to attract and build strong relationships with customers and convert them into future buyers. Most of the content marketing is done online but it is done in print also. For eg, an online company will have product descriptions on their respective websites and alongside they may also print brochures to be handed out at trading shows or other such events. Content marketing is a massive industry.

Some common types of content marketing materials are blog posts, article pages, homepages, order pages, product pages, social media posts, special posts and other lead magnets, case studies, e-books, white papers, news releases, e-newsletters, informational video scripts. One benefit of writing content-marketing material is the fact that most of them are repeating in nature. For eg, if you are hired by a website to write blog posts you won’t end up writing only one. The company would want you to write multiple posts every week or month. Most of the content-marketing projects fall in this category.

Types of businesses and their customers

There are two main categories of businesses which hire copywriters. They are separated by the types of customers they serve. Both the industries have unique needs and characteristics that influence the types of copywriting being used.

1.Business-to-consumer(B2C)

The B2C companies sell directly to consumers. Some examples are supermarkets, most of the brick-and-mortar stores and online businesses like Amazon, Zappos, Dell etc. This industry makes use of the complete range of copywritten materials which include direct response and content marketing in print and via online mode.

2.Business-to-business(B2B)

B2B businesses sell directly to other businesses instead of customers. For eg, most of the heavy-equipment manufacturers will sell their equipment directly to warehouses, factories and other industrial businesses but they don’t sell directly to the public. Many of the service providers deal directly with other businesses like staffing service, logistics consultation, in-house training. The B2B companies use more written sales materials than their B2C counterparts. Some common B2B marketing materials include white papers, case studies, sales brochures and product sheets, e-books, online and print newsletters, infographics, press releases, webpages, social media content, email sequences, scripts for videos, webinars and podcasts.

Job of the copywriter

A copywriter is a professional writer who is responsible for writing the text or copy which is used in marketing and promotional materials. A copywriter can assist a company in marketing, consult on a range of topics and provide services according to their current skill sets. All the copywriting projects will involve these tasks—

1.Researching-A solid research is the foundation for nearly all kinds of copywriting projects. A copywriter has to find out facts to support his claims and include interesting details to include in his copy which can then engage the readers and make out an outstanding copy. The research for writing the copy may include online research like referencing industry-specific databases, reports, online forums and product reviews, Interviews with clients, Review of similar copywriting projects both from the client and other source, studying books and scientific journals, brainstorming what you know about any topic, visiting libraries, museums and other organizations which may have added information on any subject. By doing extensive research one can improve the quality of the final copywriting project.

2.Writing, editing and proofreading

To write the first draft of a piece of copywriting will need great understanding of the requirement of the project and putting each part in the right places. The real writing part will depend on the writing style. So planning the project in detail before the writing of first draft and forming a rough outline of the same is important. The writer should be very creative in writing the copy. And then the copy needs to be edited and proofread. At this stage the first draft is taken from being functional to exceptional. For that the writer should have a good grasp of grammar, a good tone for the audience and proper language.

3.Managing projects and tasks

Whether you are a freelancer or staff copywriter you will need to be able to manage multiple projects at the same time and streamline the daily tasks.

The remuneration factor of copywriters

A better way than crunching numbers and doing wasted analysis on the salary you make as a copywriter is to know your personal income goals. You must know what income you want to make. There’s space for nearly any income goal in the copywriting industry. Copywriting provides more than required income to meet the income goals.

Do the different areas of copywriting pay same?

No, all copywriting works do not pay in the same range. The lowest-paying area of copywriting is working for advertising agencies specializing in giving their customers cheap and substantial written content. Such kind of agencies are also known as ‘content mills’. They pay extremely low rates to their copywriters.

How to price your work?

Being a freelancer you can make use of the chance to set your own salary. But then you will also have to make sure that you charge the right fees. For that you need to review the types of copywriting you want to write and then do a quick check to know the standard fees for them.

How to become a successful copywriter?

The tips to become a good copywriter are:-

  1. Know the basics in and out—To write a good copy for a B2B or a B2C business or any option open to you as a copywriter, it’s important to study more about the subject and keep on practicing. You need to know the fundamentals nicely. Then reading copywriting classics is also a good way to speed up and update your knowledge of copywriting.
  2. Get the right mindset–To become a good copywriter it’s important that you believe in yourself and your potential as a copywriter. So you need to have a positive mindset from the start of your career as a copywriter. A successful copywriter should not possess any self-doubt, indulge in negative self-talk and should free the mind from depressing thoughts which question his competency.
  3. Make the choice of a niche—As a copywriter you need to strive to find a niche for yourself. Or it can be said that you need to find that particular space which fits your capacity in talent, interests and skills. The niche means one of these things. A specific industry or market that you want to write for and a specific type of copy you specialize in writing. A niche market means a specific industry or segment in an industry. Some examples of niche market are renewable energy, baby products, SAAS technology, health and nutrition, travel or real estate. One should choose a niche because it increases your value as a copywriter. By choosing a niche you will be considered as an expert in that field. And consequently companies will pay you more than freshers. By specialization in a particular area you can find high-paying and interesting work, something that you would like to do.
  4. Have knowledge of the particular industry and offer the required-–When you have chosen your niche area you need to learn about the industry for which you will work. For eg, to write for a health industry you need to do research in that segment, subscribing for health and nutrition newsletters, go to industry events and seminars or read books on the particular topic. And then you need to pay attention to all the advertising copy that you receive in print and mail. It will show the types of copywriting the industry makes use of and which you have to write too.
  5. Find your tribe or type—None of the copywriters have been successful alone. They all have needed the help of others. So wherever you may be in your copywriting career you will need the guidance of other copywriters. There is lot of value in staying connected to other copywriters. They can provide the support and direction you might need in testing times. You can reach out and connect with other copywriters by joining a critique group either virtually or in person, go to copywriting seminars and related events, join copywriting tutorial groups, participate in online copywriting forums or start own copywriting group. The connecting with other copywriters has many practical advantages. Their suggestions can improve the quality of your writing.
  6. Know your marketing strategy well-–A USP is important when you write a sales copy for a company’s product but it is very important when you are trying to sell your services.
  7. Do time management-–It’s very important to do time management. If you are a freelance copywriter you need to be very efficient in doing your work. This control will not happen in a day or even a year. It is an ongoing process which will evolve with your career as you learn the types of copywriting that suit you best.

Conclusion

Copywriting is a lucrative job option. It is quite a necessity for all kinds of businesses. If you ardently want to learn the skills of it and can be dedicated you will surely know it’s titbits. It’s neither difficult nor secluded for any section of people. One needs to work through it and before you know you will be a master of this trade and never have to look back.

There’s plenty in a name-Word Play

Could someone identify the people who give nifty names to shops, hotels and roadside inns? While travelling by the Jaipur-Delhi highway on a freezing, foggy morning, when the car felt like a spaceship advancing through eggshell white clouds, we suddenly saw a white signboard with red letters, ‘Jungle Babbler’. It was the name of a hotel reminding us that we were on terrafirma. A hair salon in my city is called ‘Appearance’. Never mind the spelling, the name stumbles upon a profound truth that uneasy lies the outer shell, if a black glory is not crowning it. A hotel at a bus station in a vacation city was metaphorically called ‘Traffic Jam’. In a small town in Rajasthan, at a swarming market place, we heard music blaring from a shop that sold cassettes and music systems. It had an onomatopoeic name, Jham Jhoom Enterprise. A few lanes farther down a beauty parlor proved it’s utility through it’s name, ‘Magazine Girl’.

Bhowali is stillness personified with it’s mute mountains and soporific roads. Even the soft drone of cricket jars on this quietitude. In sync with that, a small eatery called ‘Tranquil Restaurant’ snugly nestles at the foothills. While driving from Bhowali to Nainital in June we were faced with a highland shower. The gorge and the mountains on either side were veiled in white vapour. Our adventurous driver inched forward through the miasma following a truck’s taillight. Came a signboard, ‘when life gives you an unexpected turn, expect your only friend, the L.I.C. Yellow cosmos, Scarlett poinsettias.’ Came another sign, ‘the road is lonely, barren and steep and I have miles to go before I sleep.’ Sums up our life’s journey in a couplet, doesn’t it?

Give with an open heart and without expectations!!

Life is beautiful once, twice, thrice, always, forever!!!

Why should we be good and do good when others don’t respond the same way? What is the use of showing compassion? To help others is a humanitarian attribute, a compassionate nature is proof that you’re human. You know this. That’s why you’ve expressed doubts over the relevance of the ‘be-good-do-good-feel good’ principle. Maybe someone you trusted broke your heart. If your intention is to really help others, then your entire concentration should be on the word ‘others’. There would be no scope to think about yourself. The idea of helping others is not a barter transaction, wherein you give something in exchange of something. It is just giving, pure and simple and not taking. If we entertain the selfish idea of receiving something even a warm thank you, the idea of helping loses it’s charm. Then it will be just like any commercial transaction. That’s why we’ve been told to do a good deed and throw it into the well. It means do good and forget about it. Don’t expect even a smile of gratitude in return.

One afternoon Jesus Christ cured 10 lepers. But only 1 remained to show gratitude. Read the account of Luke in the Bible, it says that Jesus turned and enquired of his disciples, ‘where are the other nine? ‘The disciple answered, ‘Master their selfish desire is fulfilled and so they have gone from here’. Do good unto others. Even the messiah who gave a fresh lease of life to others, had to taste bitter ingratitude of the selfish. What then can people like you and me expect? So let us make a motto. To help others not for any commission but just to enjoy the inner feeling of indescribable joy. Help for the inner joy of helping. Nature never leaves you empty handed. There was a farmer named Fleming in Scotland. One day he heard a call for help. He saw a boy sinking in quicksand.

He pulled out the boy and affectionately patted him and told him to go home. Then he returned to his farming job again. Next day, a well-dressed gentleman arrived at his hut. He said,’ You saved the life of my son. I wish to present you with a reward’. But Fleming said he had done only his duty. The gentleman took the responsibility of educating the farmer’s son. Years later the farmer’s son became a scientist, Alexander Fleming. He became renowned for his invention of Penicillin. A few months after the invention, the boy who his father saved got a severe attack of pneumonia. And his life was saved this time by Fleming Junior’s invention. What goes around does come around. Nature returns everything with interest. Jesus would say, happy are those who long to be just and good for they shall be completely satisfied. Don’t tell your left hand what your right hand is doing. And your father who knows all secrets will reward you.

Satsang by Ashutosh Maharaj

Asthma and LABAs

As we all know asthma is a common inflammatory condition that affects the lungs and airways in both children and adults. And there are medications like LABAs which can help with it’s symptoms. According to the American Lung Association over 25 million people in the United States have difficulty in breathing because of asthma. There are mild to severe symptoms in this health condition.

LABAs are long-acting beta-agonists, a form of medication which is used by doctors to relieve asthma symptoms. They work by relaxing and opening of the airways.

What are LABAs?

Long-acting beta-agonists(LABAs) are inhaled medications that are used by doctors to treat asthma and chronic obstructive pulmonary disease(COPD). An inhaler or nebulizer device is used to deliver LABAs directly into the lungs. LABAs improve breathing and lessen asthma symptoms by acting as a relaxer for the airway muscles. As the airflow increases the symptoms like coughing, wheezing, shortness of breath and chest tightness decrease. Doctors use LABA primarily to treat asthma exacerbations.

LABAs can increase the chances of getting an asthma attack. So the United States Food and Drug Administration recommends using this medicine in combination with inhaled steroids.

Asthma exacerbations

Asthma exacerbations are increases in a person’s asthma symptoms that are significant enough to change their treatment. Even with the best possible care and management around 10% of people with asthma experience a severe kind of exacerbation which means they need oral corticosteroids, visit to the emergency department or hospitalization once a year. The asthma exacerbations can lead to a progressive decrease in lung function. If a person reaches this point doctors may add a LABA in their treatment plan.

The best way to prevent asthma from getting worse is to carve out an effective asthma action plan that gives details of all the medications a patient needs, the amounts of dosage and the time. The commonest medicines that doctors use to treat exacerbations are inhaled corticosteroids(ICS). Combining ICS and LABAs is an effective form of treatment.

Can LABAs cause asthma attacks?

It was noted in 2010 that some people who take LABAs alone have a higher risk of severe asthma exacerbations as compared to those who do not use them. And so it was required by LABA manufacturers to have risk management programs. Then in 2017 it was reviewed and FDA concluded that there was not much risk in using a combination of ICS and LABAs. So people should use a combination of LABAs and ICS to avoid an increased risk of severe life-threatening asthma attacks.

Uses of LABAs

LABAs are one treatment that can reduce asthma exacerbations. These are recommended for short term use by the doctors as using it by itself is dangerous. And combining LABAs with an ICS is the safest way to use LABAs. The purpose of an ICS is to decrease the inflammation in lungs. Because if left untreated it can lead to breathing problems. LABAs help in muscle relaxation in the muscles surrounding the airways in the lungs and lessen the symptoms like wheezing, chest tightness, coughing and shortness of breath. The FDA does not recommend using LABAs by themselves because of the increased risk of asthma-related deaths.

Alternatives to LABAs

There are few alternatives to LABAs. The most popular out of them are inhaled corticosteroids(ICS). ICS help reduce asthma exacerbations and improve asthma control. Some other such options are leukotriene antagonists and tiotropium. Leukotriene antagonists reduce asthma exacerbations in both adults and children but they are not as effective as ICS.

Tiotropium reduces the frequency of asthma exacerbations in people above 6 years of age or older who cannot control their asthma with ICS.

Other alternative ways are non-medical and involve environmental control to remove allergens like dust or pet hair or some other triggers like tobacco smoke. These methods are though best for those with a severe allergy to a single allergen because it is difficult to remove entire traces of more than one allergen altogether.

Conclusion

25023956 – asthmatic arab woman breathing from a inhaler isolated on a white background

Long-acting-beta-agonists(LABAs) are a type of medicine for asthma. When a person uses them in conjunction with inhaled corticosteroids(ICS) they can reduce the asthma exacerbations safely. LABAs do their work by relaxing the airway passages making it easier to breathe. LABAs should not be used by themselves because it increases the risk of asthma-related deaths.

THE END

You are your best friend!

You really have to look inside yourself, find your own inner strength and say, “I’m proud of what I am, who I am and I am just going to be myself”-Mariah Carey.

After a while you learn the subtle difference between holding a hand and chaining a soul. And you learn that love doesn’t mean learning and company doesn’t mean security. You begin to learn that kisses aren’t contracts, presents aren’t promises. You begin to accept your defeats with your head up and your eyes open. With the grace of a man, not the grief of a child and learn to build all your roads on today because tomorrow’s ground is too uncertain for plans that future has. A way of falling down in mid-flight. After a while you learn that even sunshine burns if you have more of it. So you plant your own garden and decorate your own soul instead of waiting for someone to bring you flowers. You really are strong and you really do have worth. You learn and learn with every person you meet or employ. With every friend or lover you learn, with every goodbye you do too.

Fact Galleria

  1. Brave the odds for a taste of the exotic.
  2. A pap smear is advised every 1 to 3 years if sexually active or older than 21 years.
  3. Pure perfection is simply a misinterpretation of our possible calibres and leads to idiotic consequences and weird thought patterns because perfection is an incomplete word in itself as life is all about something half-correct, imperfect bliss and many times about the ‘is’ without the dot and words with no meanings-Ambika
  4. A planet has been found like Neptune orbiting the star Gliese-436. It appears to be covered with hot water in a most unearth like chemical state because of the intense pressures on the planet. This planet is 50% rock and 50% water with small amounts of hydrogen and helium. This planet has a rocky core and a giant thick envelop of water. The structure of the extrasolar planet is intriguing them. Milky way galaxy has 200 billion stars out of which 10% are habitable. There are hundreds of billions of galaxies.
  5. Obesity is bad for the bones. The general belief that obesity increases bone mass and is therefore good for bone health is wrong.
  6. Calcium, vitamin D cut cancer risk.
  7. Young women can cut the risk of breast cancer by eating extra calcium and vit D. Foods rich in nutrients, milk, oily fish and vegetables could be the latest weapon in the fight against the disease.
  8. Phone makers have developed a phone which can alert the user to the threat of a lightning strike by sounding an alarm telling the person to move to safety. The new handset detects radio waves given off by lightning up to hundreds of miles away.
  9. A glass of apple juice a day can keep asthma away. Drinking apple juice a day, not eating raw apples and bananas can halve the risk of getting cancer.
  10. Increased exposure to ETS(Environmental Tobacco Smoke) can produce asthma.
  11. Global warming is linked to hurricanes.
  12. Americans should bulk up on whole grains like oatmeal, barley and brown rice to help lower risk of clogged arteries, heart attacks and strokes.2.5 servings of whole grains per day would shed the idea of contracting this disease.
  13. Whole grain consists of bran, germ-rich in fibre and nutrients. Endosperm contains starch and proteins. Highly processed grains like white bread or snack pods are stripped off the bran and germ.
  14. Soft drinks can wreck children’s DNA.
  15. A commonly-used preservative can even cause Parkinson’s disease or Liver Cirrhosis. E211 found in drinks sold by leading cola makers can switch off vital parts of DNA causing serious damage to cells. Sodium Benzoate damages an important area of DNA called Mitochondria. This carcinogenic substance is found naturally in cranberries, prunes, greengages, cinnamon, ripe cloves and apples.
  16. Waterpipe smoking or Shisha, a mixture of tobacco, molasses and fruit flavours may possess the same health risk as cigarettes according to WHO. UN health agency has issued a strong policy to ban smoking at indoor workplaces and public buildings. Tobacco use is world’s leading cause of death accounting for 10% of adult fatalities, 5.4 million deaths each year.
  17. Japanese martial art of AIKIDO is a peaceful martial art about the coming of mind and body together. It paves the way for harmonious spirit. It is developed from the elements of Jujutsu, Samurai.
  18. Art of Kenjutsu—It’s aim is to immobilise rather than kill or hunt, finding harmony in conflict.
  19. Walk the fire with gusto.
  20. Play any role with ease, don’t react to ill fate’s tease.
  21. Power girls have got powers to make things from bad to good.
  22. Don’t get typecast in any role, dabble in various genres.
  23. Sugar cannot undermine the importance of lime.
  24. Do not pigeonhole yourself into wrong frames.
  25. APJ Abdul Kalam was the son of a boat owner in Tamilnadu. Dhirubhai Ambani, one of the most enterprising Indian entrepreneurs presents the typical rags to riches story. He is the one who rewrote India’s corporate history and built a truly global corporate group. Dr. Vikaram Sarabhai father of the Indian Space Program was a great innovator, industrialist and a visionary who made his dream of making Physical Research Laboratory and ISRO come true. Some want to retain in their own independent identity as they get ready to chase their dreams.
  26. Gimme more and make it exclusive–Good is not just good enough. Young Indians demand better than the best now. Luxury, according to the well-heeled, globetrotting Indian is passé. He/she demands nothing less than super luxury and is ready to pay for it.
  27. Can staying up late raise cancer risks-Startling new evidence says that women who worked at night shifts had a 48% greater risk of cancer than those who didn’t. Evidence indicates that watching TV or sitting in front of the computer till the wee hours can produce the same results.
  28. Beware of social cuckoos-There’s a new trend of thieves on the loose. They don’t go for valuables or cash. They steal your friends and social life. Welcome to the world of social cuckoos who are ruffling society’s feathers.
  29. Caffeinated drinks like tea and coffee lead to dehydration. Tank up water and other healthy fluids like milk and fruit juice.
  30. Green tea may help reduce risk of HIV-The benefits of drinking green tea have gone beyond just cancer and heart disease for it has been found by research that a component in it may also help keep HIV at bay. According to research a component called Epigallocatechin Gallate(EGCG) helps stop HIV from binding to immune system cells and beating the virus to the cells leaving no room for them to hold onto.
  31. Calcium wards off colorectal cancer-People who consume relatively high levels of calcium and dairy products and take Vit D supplements seem to be protected against colorectal cancer. It is one of the most commonly diagnosed cancer and dietary factors are considered to be important in it’s risk.
  32. Sedentary ways linked to blood sugar-People who tend to be sedentary as indicated by the amount of time they spend watching TV are likely to have high levels of glucose in their blood, even though they may not be diabetics.
  33. Type 2 diabetics increases Parkinson’s risk-Patient with type 2 diabetes are most likely to develop Parkinson’s disease because of excess body weight. Being overweight and not exercising enough are linked with type 2 diabetes.
  34. Burning away lung tissue to fight asthma-Drug free treatment that helps asthma patients breathe easier has been developed by British scientists. The heat therapy which burns away lung tissue blocking the airways is said to offer significant improvement. The therapy is known as Bronchial Thermoplasty, uses tiny probes on wires placed inside the lungs which emit radio waves. These waves reduce the lung tissue which has been thickened by asthma attacks. More than 5 million Britons suffer from asthma including 1.4 million children.
  35. Mammals took their own sweet time to flourish.
  36. Greener buildings can slow warming-Better architecture and energy savings in buildings could do more to fight global warming than all curbs on greenhouse gases agreed under the UN’s Kyoto Protocol. There must be blinds to keep out of the sun switching to energy efficient light bulbs, better insulation and ventilation.
  37. A biodegradable plastic has been invented which can be dissolved into nontoxic components in seawater and which is environmentally safe to ditch disposable forks, spoons, wraps and other waste overboard.
  38. Storytelling plays an important or essential part in the development of a child’s personality. It helps them to develop language skills.
  39. Playful days unfold themselves into thoughtful nights. Reading nurtures the imaginative and creative side of the human mind.
  40. Storytelling sessions give various dimensions to a problem and make children especially teenagers open to a number of possibilities.
  41. You may have tangible wealth untold, caskets of jewels and coffers of gold. Richer than I, you could never be. I have a mother that read to me.
  42. Defend life as you live it on your own terms.
  43. Awareness is a key to better understanding.
  44. Stars are performing ilk.
  45. Only a lack of imagination saves me from immobilizing myself with imaginary fears.
  46. Perverse version of coffee is instant.
  47. Get things rolling, temperature of enemies boiling and unwanted efforts spoiling.
  48. Locals have the power to go and rock global.
  49. Work hard, feast harder.
  50. An empowered woman is a subject of a good conversation.
  51. Every woman who strives to create a balance in her life playing varied roles of a daughter, daughter-in-law, mother, wife.
  52. Move over spoken English, mental Maths is here.
  53. Desktop pet robot ‘ROCOBO’ changes faces to express their feelings on the LCD display, flap ears, swing bodies to react to sounds and touch in demo session in Tokyo.
  54. Omega 3 acids could protect from blindness-Increasing the dietary intake of Omega 3 fatty acids found in some fishes, nuts and vegetable oils may protect from blindness. Because it helps in the growth of blood vessels in the eyes.
  55. Mushrooms are an eco building source-Eben Beyer grew up on a farm in Vermont learning the intricacies of mushroom harvesting with his father. Now he sing that experience to create an organic insulation made from mushrooms.
  56. Japan takes it’s battle of the bulge to boot camp-Sweating, panting and some groaning, 400 Japanese worked out on Sunday with US fitness guru Billy Blanks whose military style exercises have become a huge hit in a country where waistlines are bulging. Overweight adults are far rarer in Japan than in US but government says millions of Japanese suffer from metabolic syndrome a condition characterised by excess fat around the abdomen, high BP and high cholesterol. Worries over ‘Metabo’ grow. People are getting conscious. Fans say the appeal of the workout is not only in the fast paced combination of kicks, jabs and squats set to thumping music.
  57. Everyday medicines can fuel obesity-Patients taking prescription medicines for everyday conditions are gaining dramatic amounts of weight as an unexpected side effect. Drugs handed out for common ailments like diabetes, epilepsy, depression, heart disease and high blood pressure are responsible for Britain’s obesity epidemic. Some patients put on 22 lb a year because of medication. Olanzapine and Clozapine, 2 drugs used for psychiatric conditions resulted in lot of weight gain. Insulin increased weight by upto 13 lb per year.
  58. Things about space travel-Astronauts are not allowed to eat beans before they go into space as passing wind in a spacesuit damages them.
  59. First woman in space, Valentia Tereshkova was on the Vostok 6.
  60. Puffy head bird legs syndrome occurs when sinuses swell and blood shifts from the legs due to microgravity. The liquid hydrogen in the space shuttle main engine is -253 degree celsius, the second coldest liquid on earth.

Pain management: How to combat excruciating pains on way to worthy gains!!!

How to manage pains 24/7 efficiently and effortlessly

Many times in life we get surrounded by diseases, bad, traumatic experiences which give us the gift of unwanted pains. The pains can be from any disease or injury but one thing that they have in common is that they all hurt bad and give an uncomfortable feeling. So here are certain measures to pursue to get relief from these pains and feel better. All the methods are simple, routinely and can bring about a great difference in cutting out the pain factor from your life.

1.Stay active-Simple and manageable things like regular activity can make a big difference to ease out pain. You can try walking, water aerobics and yoga. They can ease out joint pain helping with balance, flexibility and strength. You should aim for 30-35 mins for 3 or 4 days a week even if it’s something light like stretching or gardening. You can take the help of a doctor or physical therapist to make out the best plan for you.

2.Sleep well-After a good night’s sleep one feels better and the rejuvenated body can fight through all the pain more easily. And if you don’t the pain can get worse. A proper bedtime routine can help to give you the rest that you need. You should though not read or watch TV in bed. You can skip the nap. You should sit in a quiet, comfy bedroom that makes you sleepy.

3.Ask for help at work-Some days the pain can make your job harder. Because of the Americans with Disabilities Act your employer should make changes to make the situation better for you. If possible you can work from home for some days or take even longer breaks. And not to forget, it can also help to sit on a more comfortable desk or chair.

4.Take the prescribed medication-Your doctor may give you drugs to ease out the pain and sleep too. So you must know what they do and the quantity that you are supposed to take. If you have side effects you can see your doctor to clarify your doubts.

5.Find out the things you like to do and which are fun to you-You can keep your mind distracted by getting involved in creative and fun filled activities like colouring, painting, easy to make crafts, sewing, stitching, knitting, cooking or anything in a daily routine that you find interesting and fun. You can juggle between your favourite indoor and outdoor games and pass your time in a better way by keeping engaged in these activities.

6.Prep up for flare ups-It happens that the pain gets intense sometimes. It means to change your present activity levels or adjust the medication dosages and use heat or cold packs. You can also keep a track of the trigger point of your pain flare-ups and take the help of a doctor to know more about your condition.

7.Eat healthy-All that you eat reflects out in how you feel. So a balanced diet can help the body be in the best form to fight pains. You should eat lot of fruits and vegetables, whole grains an lean proteins. You should also try to avoid processed foods and items rich in sugar, salt, fats. And you must drink plenty of water. You can consult a nutritionist to make a healthy diet plan to be followed.

8.The relax schedule-It’s normal to be stressed if you are dealing with chronic pain. So then you must find out ways to de-stress and manage the pain. Something which can help you is slow, deep breathing, guided imagery and maybe taking a nap. You can also consult a doctor for any guidance.

9.Try to balance and pace yourself-Many times it happens that you have lots of energy and you feel like you can keep going. And at times the energy levels are low and the pain is high. At such times you need to take breaks. You should prioritize your tasks and if some things don’t get done on time it’s not that big deal. You can break large jobs down into small parts. And then you can see how you can manage the easy and harder jobs in a way.

10. Try to find time to talk to friends and family-You should make sure your family and friends know how you feel. You may be sad, angry or frustrated about your present dilemma that has affected your life. You can share those feelings and let people know how they can help too.

11. Find a support group-It’s great to have a family and friends to confide in but it can help more to join a support group with people who also are in the same situation like you. You can look out for a group that helps it’s members find good coping methods where the success of it’s members in trying to get control is celebrated more than dwelling on the negatives of being in pain. There are groups that meet in person and ones that do so online.

12.Do not smoke-Smokers can have back, joint and stomach pain. Smoking can make a person more sensitive to pain than otherwise because it can affect the healing process of your body. You have to find out ways to quit smoking permanently.

13.Set realistic goals-You can do things that you like to do each day. You need to know things that you would like to do and which you can do well. You don’t need to worry about setbacks. You will get back on tracks when you have more energy.

One can surely find worthy ways to put an end to your pains of any kind. And the above list is just that way. So do not frustrate, lose hope and fight back to win from the pain saga. After all life is not always about the sadist raga. It is more about colourful hopes, desires and sweet wishes which are free for all to have. So buckle up when in pain. You should know up ahead the painful road lies a world of fancy gains.

Effect of social media on journalism

Social media has drastically brought a change in the way journalists do their jobs by changing the way they get information and ideas to how they share their stories. Social media offers journalists increased access to content. Now because of social media journalists have unprecedented access to their audience taking them closer to the content that their readers/listeners care about. Now people do not passively wait for a news anchor to tell them the news they so eagerly want to hear. They have access to social networking sites like Facebook, Twitter which provide all the crisp, complete news, even in more details than can be provided by journalists. So people are getting  access to make more connections that help them know more about what they want to know and the news they care about. Social media has helped in distribution and gathering of news making everyone know things soon enough feeling equal, more aware and a responsible citizen.

Social media can be a helpful tool for journalists but can also have mixed effects on journalism too. Social media though has brought the news world closer to commoners and letting them get to voice their opinions too via comment sections it has also made the distribution of ‘fake news’ prominent and thus put the people in dilemma on trust issues. On popular platforms like twitter and Facebook there is lot of fake news to swallow especially because there are so many people who can share news now with smartphones. Because of so much amount of fake news the press is having trouble maintaining their credibility with the audiences. It can lead to negative relationships between the press and the public. Social media can be a difficult place to locate reliable news sources because many journalists publish without fact-checking.

The rise of social media has changed the nature of journalism drastically and given rise to citizen journalism. In a 2014 study of journalists in the United States,40% of participants claimed they relied on social media as a source, with over 20%depending on microblogs to collect facts. So it gives us the conclusion that breaking news nowadays comes from user-generated content including videos and posted pictures online in social media.69.2%of journalists agreed that social media allowed them to connect them to their audience but only 30% thought that it had a positive influence on news credibility. The credibility ratings of news outlets has reached a low phase.

The presence of social media has also brought in the ‘fake news’ phenomenon. It is the wrong, untruthful information spread by fake news websites and is often published to mislead readers to intentionally benefit a cause, organization or an individual. So we cannot be unanimous on the fact that social media has totally brought positive progress and overall advancement in journalism benefitting it in many ways.

Tools to enhance social media marketing

Social media is the new in-house favorite of the masses becoming a regular part of our lives.Marketers try to gather their audience by meeting them halfway on the social media channels.There are more and more brands today that use social platforms  to pass on the messages to their respective customers.Today more than 80%in the US have a social profile.But we are not together in a single social network.The audience is spread on a number of platforms.So the businesses are diverting their attention across an ocean of social networks to keep being steady and in touch with fans and audience.Companies have been developing 3rd party apps and tools for years to help marketers keep up to the challenge.The best social media management tools are always changing based on the social landscape but some are the must-haves which will help dominate the social strategy.

1.ANIMOTO

Managing and standing out  in social media is not a cakewalk.The popularity of social platforms depending on visual media(Instagram and Snapchat) gives an indication of how the audience may prefer to digest content.Video is a great way to capture the attention of the audience and Animoto can help with that.This tool gives access to a large volume of attractive templates,themes and a collection of stock music to add depth to video.It’s an added bonus that Animoto lets add text overlays throughout the video.85%of video ads are viewed without sound and so it can be a life-saving marketing tool.

2.GRUM

Instagram gives a lot of marketing potential and unique engagement with Instagram. But there is one obstacle which is that any content can be posted only from the mobile device. And GRUM offers up the perfect solution.

From a single dashboard on the PC one can—Post on Instagram from their PC.

The posts should be prepared and scheduled to be posted later.

One can swap between instagram accounts without signing out and signing back in again.

One can process and edit photos including cropping images.

With GRUM you can drop your videos at any time like 2 a.m or any other time.

3.VENNGAGE

The creation of quality, engaging content is time-consuming. And this is very true of infographics. In it one have to source your data but one needs to compile it into an eye-catching design and write a great post to go along with the graphics. VENNGAGE is a popular tool for streaming a portion of that process. It provides lot of templates to help you put together the perfect infographic or presentation slides. One has complete customization options to add your brand’s style and also get access to a suite of charts that make building the graphic easy.

4.QUUU- 

To master social media the company has to know that their audience wants to hear from them.But they don’t always want to hear about them.The followers are looking for value.They want information and tips to pass along,entertainment,ideas,education and more.Instead of feeding the audience a stream of their content,one should curate quality content from around the web.And Quuu is an excellent tool for doing that.Marketers and influencers submit their content to Quuu for strict individual review and approval by its editorial team.When approved that content is sorted by topic or industry.Company selects the topics most relevant to the industry and audience and Quuu creates an automated queue of content that will be dispersed or send to your social account.It’s also a promotional tool to help you grow the reach and shares of your blogs and articles.Curating content establishes thought leadership which is the target goal of some 85% of marketers.About 83% of marketers curate or share content with their customers from 3rd party sources.It includes blogs,social media,industry publications,news sites.Quuu removes the manual sourcing of that content making you free to manage more critical elements of your social media.

5.BUFFER

There are plenty of tools for scheduling social media content but BUFFER allows to connect to multiple social accounts for scheduling content at different dates and times and you can set up the BUFFER plugin on your browser. The BUFFER plugin lets you buffer any page or image one comes across on the web adding it to your queue of scheduled content. BUFFER integrates with a number of other applications to help with content curation. The most notable option is Quuu. When the two are linked anything loaded to your Quuu account is automatically fed to BUFFER for posting.

6.IF THIS THEN THAT(IFTTT)

Everything done on social media is not scheduled.And there are plenty of manual updates to make on a regular basis.To help in managing schedules and minimize the little tasks of the day then IFTT tool should be used.Anything that helps you be more productive on social media is a smart investment.

7.CANVA

Visual content is really important.But if you are not totally skilled and you don’t have access to a creative designer it can be difficult to source the right images for your content and social campaigns.And so Canva is a very handy tool.It is a free browser-based design tool,ideal for non-designers who need to make attractive quality images.Canva offers many free and premium images,drag-and-drop design functionality,custom layouts designed for different marketing channels,beautiful designed text overlays and font selections.With CANVA one can create these kind of custom images like posts customized to social channels(Twitter,Facebook,Instagram),featured images for blogs,ebook covers,presentation slides,photo collages.It’s important to have visual elements in content marketing.They are key for boosting engagement in the entire blog content and they play a big role in knowing how often content is shared.By simply adding an image to a tweet it’s retweets will be boosted by 150% and more.

8.VIRAL CONTENT BEE- 

Marketers rely totally on social media for content promotion. One can use it to share your own content and the work of others and get influencers to spread the word about the posted content. VIRAL CONTENT BEE is a social promotion tool to help with getting others to share the content automatically. With this tool, you can put the content in front of social influencers who will share it across platforms like Facebook, Twitter, Pinterest.

9.FACEBOOK MESSENGER

Every social media tool requires a buy-in or subscription fee.As social media is becoming more and more personal customers are demanding more direct attention from companies.Facebook Messenger should be recognized as a business tool and for improving customer experience.  The coming of bots opens many opportunities and new elements like direct shopping and easy communication with customers tied to the Shopify platform will improve the way companies do business on social media.

10.BRAND 24

It is an ideal tool for tracking brand mentions.In a big world with lot of social space it is not possible to monitor manually all the conversations that are taking place among the customers and prospects.With BRAND 24 one can use the dashboard to see every person who mentions the brand on social media.It’s a simple and effective tool to stay in the race of both good and bad posts about the brands,products and industry.BRAND 24 makes sure that no customer-service issue tied to your brand is missed.

11.RIVAL IQ

To be able to keep a steady track of social insights can be time-consuming when you need to bounce between platforms,dig through tabs and take out specific reports.Rival IQ pulls engagement metrics in a single dashboard for you.This tool compares own social engagement rates and the best-performing content with competitors that you specify.

12.Bit.ly

Our activities online should be tracked and measured.And it has become far easier to do with social insights.Custom URLs with UTM parameters should be utilized.Bit.ly works to help you make your marketing efforts more traceable.Bit.ly is also known as a URL shortener but it functions beyond pretty links.It’s a great way to see which social channels are bringing the most traffic from the posted content.Such tools should be checked daily to monitor activity and growth works.

13.BUZZSUMO

BuzzSumo is one of the best tools to track what’s hot on social media and which topics are proper and which are not.With a few keyword searches you can discover the likings of the audience and start drafting new ideas for blogs and other contents to share. This tool can also be used for curating popular content the audience will find valuable.The best part of BuzzSumo is that you can trace the content back to the person who shared it,giving you the names of influencers to connect with you.Today about 60% of marketers find it a challenge to create nice content and this tool can eliminate the guesswork and timely research involved in finding better topics.

14.POST PLANNER

BuzzSumo is used for finding most shared articles but it does not include social posts. POSTPLANNER feeds the most viral posts across Facebook and Twitter.You get a ton of topic ideas that you can use for status updates.And there are a lot of tactics for boosting engagement on Facebook,Twitter,Instagram and other channels..Each is useful in it’s own way.The content meat surely will have the greatest impact on boosting engagement.

15.REPLY

It is a software platform that falls under the umbrella of the Buffer team. The service links your social media accounts to your customer-care team for a very proper service experience. Instead of managing multiple logins and checking various inboxes all the social marketing and customer service efforts can be put together in a single environment.

CONCLUSION 

Social media tools are evolving constantly with new apps and platforms being presented regularly to improve social marketing efforts.Every tool maynot be equally relevant  and provide the exact needed functionality.