Impact of technology on journalism

Journalism has always been shaped by technology. Technological advances have been inextricably linked to the ability to disseminate information. We have seen a massive paradigm shift from the times of the emergence of the written word to the progression towards many other advanced forms of journalism like digital and new media including the broadcast mediums like radio and television which have each changed the way information is consumed. Technological changes influence the way of the working of journalists, the nature of news content, the structure of the newsroom and news industry, and the relationship between news organizations and the public.

Journalists do their work in different ways. They may write on-scene reports or use the telephone and internet to do interviews. They may also use the internet to research information on some unknown fact or phenomenon, event, happening, or any unknown news piece about which they want to know more. Technological changes affect the editorial and production processes of journalism. News content is also affected by tech changes. The introduction of digital technology has affected the nature of story-telling and the online presentation of news giving viewers a more interesting feel with the presence of pictorial representations. Technology affects the structure and organization of the newsroom, the editorial and business functions, and also the hierarchical character of the newsroom. For e.g., if we start from the past, we see that Gutenberg’s printing press laid the foundation for mass literacy and the invention of newspapers. Also, Alexander Graham Bell’s invention of the telephone changed how journalists gather and report the news. Today all the public records and corporate information is published in online forms and journalists now use online tools effectively to gather information, check facts, and find resources. The dawn of the internet made the dissemination of news faster with users able to access information instantly. It has a lot of sources like television, social media, radio, and newspapers. It changes the speed at which news is reported. Before you had to wait for the newspapers or the news program but now with the internet news is delivered instantly.

The internet has enabled journalists to reach out to their audience 24 hours a day. This accessibility also enables the audiences to give their feedback or contribute to media content any time in a day thus allowing the free flow of information.

Technology today has exerted a big influence on the content of news. The advent of video exerted a powerful influence on network news. Because of it, edits became easier, shots were shortened and the narrative became much fast-paced. The technological change also resulted in increased speed of news flow. The nature of storytelling and news presentation online is drastically changed by digital technology. Now because of multimedia, reporters can give readers and viewers a more fun, interesting experience to enjoy. The efficiency of scale and distribution too is great.

The lines between advertising and editorial content are blurring. In the newsroom technology, especially online communication is affecting the centralization and hierarchical character of the newsroom. In the traditional form of media, newsrooms have been hierarchically organized around an editor or news director who exerts powerful control over the news operation followed by other officials in the chain of command. And the internet is changing this significantly. Now there is more frequent communication between newsroom personnel and audience members by e-mail. It influences story selection and coverage. Technological change has reshaped the relationship between and among news organizations, journalists and the public including audiences, competitors, news sources, sponsors, and those who seek to regulate or control the press. Finally, the emergence of the internet and the world wide web as a medium of mass communication is redefining the notion of who is a journalist. Today anyone with a computer and an internet connection can own a printing press and reach a global audience.

Traits of a good digital marketer

To be successful in the field of digital marketing you need a person with the right skills,knowledge and experience.Digital marketing as a career combines traditional marketing, web design, SEO, social media marketing, content writing and there is a requirement of a person with diverse and creative traits.A successful digital marketer is independent, self-motivated to learn and grasp new things and take decisions which will matter lot for the welfare and profit of the company.He must have leadership ability along with having a cooperative mentality to be able to work as part of a team and communicate with clients, coworkers and public alike.

These are some qualities an aspiring digital marketer should have to be a successful professional in this field—

1.The ability to self-start or take initiative

Digital marketing is a field that gives a great deal of professional freedom and if you can keep self motivated and on track then you can be a star performer being acknowledged for the same too.So finding self motivation is a must for the industry folks and it is mandatory to stay on a steady track being serious about your work in and out.And being able to manage the workload giving it a balanced shot is also truly needed.The professional has to manage all the given projects in the given time slots knowing all about the work assigned to him/her in clarity and detail.

2.Being challenge-worthy

The world is in a state of revolution with the ever-changing technology, consumer habits, increasing level of sophisticated internet norms and it’s users.And it is not very different with the field of digital marketing too which is also experiencing changes every minute and day.There seem to be always new things to learn, new skills to develop, new hurdles to overcome and one must have a penchant for solving issues,justify challenges and sign out victorious.One must have a knack to do interesting things and accept challenges as and when they come.Each of the projects in digital marketing is different so one must have the ability to think and act instantly providing the right solution fast enough,be creative and be ready to look at things from a different perspective, to achieve the goals the clients are trying to achieve too.

3.Having flexibility and being adaptable 

The world of digital marketing is moving at a very fast pace with regular new updates and changes taking place.And a professional here needs to be ready and willing to embrace changes in their careers too.For eg,one can look into the role of SEO and how it has changed in the past years.The digital marketing folks are required to be willing to change and adapt accordingly.A very important quality of a good digital marketer is flexibility because one has to be prepared to adopt new ways,methods,practices, update their skill set and knowledge base, keep in sync with the best industry practices and stay updated with all the current technologies and trends.An example of how things are changing constantly in digital marketing is Google Algorithm.It needs to be constantly updated.To be successful in your digital marketing career it is important to be a person who is not just open to change but who literally thrive on it.

The employers love this quality because their companies are quite fast-paced and they need employees who can be faster,willing to put their heart and soul into their work and have no problems with adapting to new concepts and situations.

4.Being a passionate learner craving for more to learn

A person of the digital marketing background must be a lifelong learner or must believe in this theory well enough.It is so because the field is constantly evolving along with the technologies that define it.One can keep abreast with up-to-date information, news of new technological advancements and practices by attending conferences,building a strong and stable peer network with fellow professionals,being in the know of latest industry news like knowing about the latest algorithms changes,taking refresher courses on important topics,learning new skills like web design and creation,copywriting etc.The love of learning is important because it makes you curious and willing to take chances and even undergo some risky situations.

5.A desire to help grow other businesses

The main goal of digital marketing is to assist businesses find exposure,find new leads,build credible brands,increase conversion and sales and grow their companies.Today with the advent of internet which is used by users for browsing and finding products,researching about any new idea or product,choose the choice of business,make informed and proper purchase decisions, it is very important that a company have an online presence if they want to reap out the best benefits.

6.Having the know-all desire

A student wanting to start a career in digital marketing has to be curious.He should have a creative desire to try new concepts and be analytical too to see the working and success rate of it.The curious desire helps employees develop skills needed to spot opportunities,solve problems and take risks.

7.Have right communication skills

In every way digital marketing is all about communication.It’s about disseminating messages, building relationships and all this is possible only with proper communication skills.One should know how to convey a message in a clear and concise way making it interesting too.This requires that the person is able to see things from another’s perspective,is clear in communicating ideas to others making sense all along and has a knack for creating interest in mundane subjects too.

8.Have leadership and management quality

Digital marketing is a multifaceted field that needs many different skill sets and qualities for it’s professionals.So digital marketing professionals have to work with people who can complement each other’s skills like an SEO expert who has to work in collaboration with a web designer and content writer. So it’s important that one must be able to lead and manage a team of workers to make things work systematically following a proper way which has certain aspects like delegating tasks,dividing projects amongst the team.He should also focus on the quality of the work which will get done keeping the client updated of all new developments.The art of co-working and team work must also be perfect in a successful digital marketer as digital marketing is team work rather than a solo endeavor. 

9.Being reliable and dedicated

In digital marketing you have to work with both professionals and clients and then it becomes more than evident to let your clients and fellow workers trust you.So the successful digital marketing professional must be hard working,dedicated and a reliable person who knows how to get the work done at any cost, on time according to plan and who doesn’t give up even when things get tough.The digital marketers must be dedicated to the cause of marketing excellence which means staying updated with the latest news to give the best services.

10.Being strategically correct with analytical thinking

The one important trait of a successful digital marketer is his/her ability to think strategically.Digital marketing is about setting a goal and then deciding how to help a client achieve that which requires the ability to analyze the situations,data and take the needed course of action.For eg,if a client wants to improve the number count of leads,conversions then the digital marketer must check out their current effort rate,help fellow workers make up to where they are lacking and come forward with a comprehensive digital marketing campaign to meet up to the results the client wants.

Conclusion

Digital marketing does not need too much of specialized knowledge but one must have or nurture competitive and required traits to be in the frontline of things. Some of the technical knowledge and skills can be learned but traits required to be successful cannot be learned in the same way. The professionals should have a liking and knack of learning and must be self-driven and passionate about their roles. To future proof one’s digital career one should also have a great attitude because it affects everything that you do. You should be enthusiastic, supportive, passionate and encouraging your colleagues and should try to strike the best rapport with everyone you meet and work with. Digital marketing also puts lot of emphasis on ‘soft skills’ and a potential digital marketer must imbibe and showcase all the listed qualities to be successful, have a balanced work scenario and to stand out knowing all, being the best.

Menstrual Cups: Uses and dangers

Menstrual cups are devices that collect menstrual blood internally. Unlike tampons, they do not absorb blood but collect it in a silicone or soft plastic cup. If used properly they are safe to use. But just like tampons, menstrual cups have certain disadvantages if not used in the correct way.

Are menstrual cups dangerous?

Mostly menstrual cups are not dangerous if users follow the given instructions. According to research conducted on the safety of menstrual cups involving 3,319 participants, it was found out that menstrual cups are a safe way of managing the phase of periods.

The risky matter

 There are some potential risks of using menstrual cups which is quite rare. 

The following identifiable risks are-

  1. Leakage
  2. Pain or minor injuries
  3. Allergic reactions
  4. Urinary problems
  5. Dislodging an intrauterine device(UD)
  6. Infection
  7. Toxic shock syndrome(TSS)

LEAKAGE

Menstrual cups can leak during use like other menstrual products. This leakage takes place if the cup is full or does not fit well. One should empty the cup regularly and use a proper fit which will reduce the chances of leakage. A menstrual cup that fits well will make a ‘seal’ around the vaginal wall and it will not move much during the day.

PAIN AND MINOR INJURIES

Inserting any object in the vagina can cause pain or small injuries. The injuries are likely to take place if the menstrual cup is inserted roughly, if the person inserting it has long nails, or an oversized cup is being used.

RASHES AND ALLERGIC REACTIONS  

Generally, any product can cause a skin allergy or allergic reaction like using menstrual cups. Because the materials that are used by companies may vary, some of the companies may be ranked higher than others based on quality.

URINARY ISSUES

Inserting any object in the vagina can irritate the urethra and make way for bacteria to enter the urinary tract. This has happened in some cases where menstrual cups were used. And adding to the problem the cup may push up against the urethra blocking it which can lead to problems in urinating. Nine people were found to have such urinary issues, three out of whom developed Hydronephrosis, a serious condition that causes swelling in the kidney when urine cannot escape.

IUD DISLODGEMENT OR EXPULSION

According to evidence, menstrual cups can dislodge IUDs, which means that they are not effective anymore to prevent pregnancy. IUD expulsion occurs naturally in about 1 in 20 people with or without the use of menstrual cups. It occurs commonly during the phase of periods. 

INFECTIONS

It has not been found that menstrual cups pose more risk of infection than compared with other period products. But they can be dangerous if the cups are not kept clean.

TOXIC SHOCK SYNDROME

Toxic Shock Syndrome(TSS) is a serious and life threatening bacterial infection caused by a strain of bacteria called Staphylococcus Aureus. It is commonly associated with tampons but rarely it can occur when using menstrual cups.

Menstrual cups vs tampons and pads

As compared to tampons and sanitary napkins menstrual cups are-

1.Reusable which creates less waste.

2.Comfortable and convenient as they can stay in the vagina for a longer time than tampons.

3.Most cost effective than other disposable products.

4.Less likely to contribute to yeast infections and bacterial vaginosis.

5.Less likely to cause leaks once a person gets comfortable and accustomed to using them.

People with any kind of vaginal injuries and those who have given birth should not insert anything into the vagina.

How to use a menstrual cup safely

To use a menstrual cup for the first time-

1.You should find a cup that fits the body well and is neither too hard nor too soft.

2.Sterilize the cup by adding it to a pot of clean boiling water for 10 minutes.

3.Or it is possible to buy sterilization tablets which can be useful if clean and hot water is not available.

4.Wash your hands with soap and water.

To insert a menstrual cup-

1.Wet the outside of the cup with water or apply water-based lubricant.

2.Press the rim of the cup together so that it forms a straight line. Fold it in half so that the rim forms a ‘C’ shape.

3.Hold this cup in this shape and insert it rim-first in the vagina.

4.Once inside, the cup should open up and form a seal around the vaginal wall. A person can test this by running their finger around the edge.

A person can wear the cup for 8-12 hours at a time. It should then be emptied and rinsed out thoroughly before reinserting it again. It should not be worn for longer than 12 hours at a time without emptying and washing even if it is not full.

A menstrual cup — this one is made of silicone rubber — is designed to collect menstrual blood. The bell-shaped device is folded and inserted into the vagina. The tip helps with removal.

To remove the menstrual cup

1.Wash the hands with soap and water.

2.Insert the fingers carefully in the vagina and pull gently on the stem of the cup.

3.When the bottom of the cup is within reach, pinch it to break the seal.

4.Remove the cup and empty the contents in the toilet or sink.

After each period is over, a person should sterilize the cup again before storing it in a clean container until the next period phase. The menstrual cups should not be shared with others.

Do the menstrual cups affect virginity?

The term ‘virgin’is used for someone, a boy or girl who has not had proper sex. Using a menstrual cup doesn’t mean that a person has lost their virginity. But these items can occasionally stretch open the Hymen, which is a thin piece of tissue that some women have around their vaginal opening.

Conclusion

Menstrual cups are safe to use as long as the person follows the safety guidelines. There is no proof that they are more dangerous than tampons. These cups can cause pain or other given problems so one must speak to a doctor or gynecologist if experiencing any such symptom immediately.

Career Opportunities in Digital Media

There are a lot of career opportunities in digital media. A career in digital media includes the designers who work in the area of developing video games, graphic artists, animation and multimedia.These profiles of video games, digital images, digital audio need a lot of creativity and originality. A digital artist needs to know about a variety of software and programs to be a successful digital media programmer.

Digital media is one which is able to read machine coded formats. Examples are digital videos, data and database, video games etc. Digital media specialists design and develop content for video games, websites, animation, special effects and marketing initiatives. If one specialises in analytics he/she can find jobs working with information technology and web analytics. In some cases a strong portfolio is more important than formal education.

If you are good at what you do, companies give you an opportunity to demonstrate your skill even if you don’t have a post-secondary degree in that field. But other jobs like computer programming may require specialized training or a college degree.

Background concept wordcloud illustration of electronic digital media

Some careers in digital media include—Video game designer

Social media marketer

Graphic Designer

Production Assistant

Video Editor

Web Application Developer

Web Analytics Specialists

Photography

Initially you may begin as an assistant but if you are talented and dedicated to your work, having a can-do attitude, you may move up the ladder for sure. The critical skills for this field are—-being creative, having an understanding of digital media, ability to program and design for the web. And if you want to learn, demonstrate your experience and keep being steady with a can-do attitude as a volunteer or as an intern you can get a job in digital media.

EDUCATIONAL QUALIFICATIONS REQUIRED FOR A CAREER IN DIGITAL MEDIA

The educational setup for digital media includes a lot of designing, originality, programming. A bachelor’s degree in any stream is a prerequisite for admission into this stream and it would be even better if a prospect has done a course in animation.

If a prospect wants to do a course in graphic design then that individual should have knowledge of 2D, 3D designing, photography and drawing.These programs include web programming, web design and include tools like HTML and CSS. A video game designer can gain experience in interactive design, visual effects, designing architectural patterns etc.These courses are available on the internet and can be learned online too as online forums. Educational videos are available from beginner to professional levels and one can even learn them offline by taking up the respective specializations in college.

SALARY IN DIGITAL MEDIA

The digital marketing industry has a lot of opportunities as every individual and company tries to leave a digital impact on the  world wide web.There are many positions to be held in this industry.

1.Digital Marketing ManagerThe salary of a digital marketing manager is Rs.8,09,777 in India for a candidate with 4-8 years of experience.

2.Pay Per Click Analyst-PPC analyst or SEM analyst is one of the in-demand jobs in online marketing. The average salary for a PPC analyst /PPC executive in Rs.2,50,000 in India. It is applicable for a candidate with around 1 year of experience. Freshers who have a good understanding of PPC can draw a similar pay package.

3.SEO Specialist-Search Engine Optimization is the best way to rope in sustainable, long-term and high converting traffic. Salaries depend mostly on experience and knowledge. For a beginner, the salary may be on an average scale but with better understanding of the subject pay scale may keep rising. The average salary for a Search Engine Optimization Executive is Rs.2,20,000 in India. This is applicable to individuals having 2 years of experience.

4.Social Media Marketing-Social media is how people interact with each other. Salary depends on the kind of output that can be generated. Social media professionals interact directly with their users or customers so they have to be enthusiastic and positive.The average salary of a social media executive is Rs.1,50,000 to 3,50,000 in India.The higher range of salary is close to Rs.10,00,000 in India. Social media professionals are in huge demand in Digital Marketing Agencies.

5.Content Marketing-Content on the internet includes copywriting, blog posts, videos, podcasts, visual and graphics, campaigns, email newsletters. For a content marketing fresher with less than 3 years experience, the average salary is Rs.2,00,000 to 4,00,000 in India.

CAREER OUTLOOK IN DIGITAL MEDIA

The career in Digital Media is really bright as everything around us is now digital. One can be a digital artist, web developer, software programmer. Digital media is not only providing a lucrative and bright career opportunity

but also giving options to an individual to start his/her own venture or business. Digital media is all about content and marketing. A career in Digital Marketing is moving forward at a fast pace and creating a lot of opportunities in multiple sectors like finance, entertainment,  IT,  business etc.

A profession in Digital marketing needs creativity, initiative, an urge or deep desire to learn, being charged up and having a knack to learn, experience and evolve. It is one of the most sought-after fields with an interesting job profile and competent salary structure. So it is here to stay for now. One should fulfill all the requirements of the field and just work with dedication to reach the zenith of success in Digital Marketing .Best of luck to all aspirants who want to work, rise and shine in here.

Hunger Games: A tribute to the power inside you

The Hunger Games is a book by the American author Suzanne Collins. Published in 2008 it has sold a million copies. It was the first book to sell a million electronic books available in 26 different languages. It has been made into a very successful movie series too. According to records, it made 152.5 million dollars in it’s first week in N.America.

Set up in a futuristic frame, after the destruction of North America the story is set in the country called Panem. In it, there are 12 poor districts governed by the rich Capitol. There was the 13th district in the past but it was destroyed by the Capitol because of it becoming rebellious. The Capitol organizes the Hunger Games every year as part of it’s punishment plan designed for the districts. According to it a boy and a girl aged 12 to 18 have to fight in a battle out of which only one person will survive. The chosen teenagers are called ‘Tributes.’ And the whole country must watch the games on television.

The story revolves around Katniss Everdeen, a 16-year-old. After the death of her father in a mining accident, she takes care of her family on her own. Her younger sister Prim is chosen to be a tribute but Katniss volunteers to go instead. The other ‘tribute’ from District 12 is a boy named Peeta who owes a favor to Katniss. She knows that her survival will mean his death. Katniss is whisked away from her family and Gale, her best friend and hunting partner, to the Capitol where she prepares to participate in the Games. She and Peeta are to be mentored by Haymitch the only tribute that District 12 has had who was a winner of the Games. But then Katniss realizes that his mentorship is inadequate to rely on and that she must do so on her own strengths. 

The main protagonist of the book Katniss Everdeen has been shown to be a very bold, fearless, and good girl who loves her family very much. The plot has been interwoven very beautifully adding in the flavors of drama, action, love, and more which keeps the reader captivated enough to read till the end. The book is engrossing and keeps one hooked to read till the last line to get a complete fun feel of it. The idea of the story is very unique and gives out a message that one must not be afraid of any situation in life and try to meet it with bravery because at the edge of fear lies the sweetest sensation of success. The book transforms us into a different world and makes every one of us get in the shoes of  Katniss and look at the world through her perspective. It comes with a message that it is just a matter of choice and belief in self that can change the whole game of life-giving us the edge of victory, making us know our worth and that of life. Both are unique and awesome needing just a bit of wise intervention from us. The book is really worth a read and good use of time if you want to feel the power in yourself and try to use it to kill your demons bringing the astray life back on track.

About the author Suzanne Collins

The Hunger Games is a book by the American author Suzanne Collins. Published in 2008 it has sold a million copies. It was the first book to sell a million electronic books available in 26 different languages. It has been made into a very successful movie series too. According to records, it made 152.5 million dollars in it’s first week in N.America.

Set up in a futuristic frame, after the destruction of North America the story is set in the country called Panem. In it, there are 12 poor districts governed by the rich Capitol. There was the 13th district in the past but it was destroyed by the Capitol because of it becoming rebellious. The Capitol organizes the Hunger Games every year as part of it’s punishment plan designed for the districts. According to it a boy and a girl aged 12 to 18 have to fight in a battle out of which only one person will survive. The chosen teenagers are called ‘Tributes.’ And the whole country must watch the games on television.

This image has an empty alt attribute; its file name is 2000.jpg

The story revolves around Katniss Everdeen, a 16-year-old. After the death of her father in a mining accident, she takes care of her family on her own. Her younger sister Prim is chosen to be a tribute but Katniss volunteers to go instead. The other ‘tribute’ from District 12 is a boy named Peeta who owes a favor to Katniss. She knows that her survival will mean his death. Katniss is whisked away from her family and Gale, her best friend and hunting partner, to the Capitol where she prepares to participate in the Games. She and Peeta are to be mentored by Haymitch the only tribute that District 12 has had who was a winner of the Games. But then Katniss realizes that his mentorship is inadequate to rely on and that she must do so on her own strengths. 

The main protagonist of the book Katniss Everdeen has been shown to be a very bold, fearless, and good girl who loves her family very much. The plot has been interwoven very beautifully adding in the flavors of drama, action, love, and more which keeps the reader captivated enough to read till the end. The book is engrossing and keeps one hooked to read till the last line to get a complete fun feel of it. The idea of the story is very unique and gives out a message that one must not be afraid of any situation in life and try to meet it with bravery because at the edge of fear lies the sweetest sensation of success. The book transforms us into a different world and makes every one of us get in the shoes of  Katniss and look at the world through her perspective. It comes with a message that it is just a matter of choice and belief in self that can change the whole game of life-giving us the edge of victory, making us know our worth and that of life. Both are unique and awesome needing just a bit of wise intervention from us. The book is really worth a read and good use of time if you want to feel the power in yourself and try to use it to kill your demons bringing the astray life back on track.

About the author Suzanne Collins

Suzanne Collins is the award-winning author of the Underland Chronicles and Hunger Games is a wonderful trilogy written by her. Collins was named one of Time Magazine’s 100 Most Influential People in 2010, an honor based on the popularity of the first two books in her trilogy. The trilogy has been compared to other fantasy novels for youngsters like The Twilight Series and Harry Potter series. Collin’s experience as a television writer helps her to create stories that are appealing to teens. Suzanne Collins also wrote the screenplay for the movie adaptations of the Hunger Games.

Suzanne Collins

The Hunger Games will surely appeal to teens up to 13 and above. This 384-page book has violence and strong emotions so young teens may find it a bit cranky to read initially but slowly they will come to terms with it. The overall writing is excellent and the plot propels the reader through the book at a rapid rate. The book has been chosen to be a rapid reader in secondary and higher secondary schools. The book is rich in discussion points not only about governments, personal freedom, and self-sacrifice along with finding the meaning of oneself and not submitting totally to society’s expectations. It’s a good choice to gain motivation from and try to make meaning of our lives, every moment of it with courage and spirit.

Suzanne Collins is the award-winning author of the Underland Chronicles and Hunger Games is a wonderful trilogy written by her. Collins was named one of Time Magazine’s 100 Most Influential People in 2010, an honor based on the popularity of the first two books in her trilogy. The trilogy has been compared to other fantasy novels for youngsters like The Twilight Series and Harry Potter series. Collin’s experience as a television writer helps her to create stories that are appealing to teens. Suzanne Collins also wrote the screenplay for the movie adaptations of the Hunger Games.

Conclusion

The Hunger Games will surely appeal to teens upto 13 and above. This 384-page book has violence and strong emotions so young teens may find it a bit cranky to read initially but slowly they will come to terms with it. The overall writing is excellent and the plot propels the reader through the book at a rapid rate. The book has been chosen to be a rapid reader in secondary and higher secondary schools. The book is rich in discussion points not only about governments, personal freedom, and self-sacrifice along with finding the meaning of oneself and not submitting totally to society’s expectations. It’s a good choice to gain motivation from and try to make meaning of our lives, every moment of it with courage and spirit.

Proteins all the way…benefits of protein-rich foods for us

In the daily hustle and grind of a super-fast and challenging life, everyone needs to stay on their feet and remain able enough to manage their lives well. A person’s regular meal should have all the nutrients like carbohydrates, proteins, fats, vitamins, minerals in the right amounts because each of them is needed equally to give complete nutrition and a sense of well being to an individual.

Protein is a macronutrient that makes up the building blocks of organs, muscles, skin, and various hormones. Our body needs protein for repair and maintenance of the tissues. And it is needed in adequate amounts for the growth of children. It has been seen by research that eating protein can also help in weight loss and reduction in belly fat while increasing muscle mass and strength. 

Health benefits of proteins

Proteins give us the energy to get up and keep it going. Some of the health benefits of proteins are—

1.Helps the immune system to function properly keeps the heart and the respiratory system healthy.

2. It is vital to the growth and development of children.

3.It can help reduce the risk of diabetes and cardiovascular disease.

4.It helps to think clearly and improve recalling power.

5.It improves the mood and boosts your resistance to stress, anxiety, and depression.

6.It helps to keep a healthy weight by curbing appetite and providing extra energy.

7.Eating high-quality proteins can help maintain healthy skin, nails, hair, build muscle, and maintain lean body mass while dieting.

How much proteins do we need?

The recommended daily intake of proteins is between 46-63 gms for most adults while pregnant and lactating women need up to 65 gms per day. The daily value for protein is 50 gms per day which is an average number. Athletes or other people wanting to build muscle mass may want to consume more proteins. High protein foods include lean chicken, lean pork, fish, lean beef, tofu, beans, lentils, low-fat yogurt, milk, cheese, seeds, nuts, and eggs.

Why protein keeps you feeling full for a longer amount of time

It has been proven by research that a high-protein diet increases the feeling of satisfaction and fullness, of satiety, decreasing that of constant hunger pangs. A high protein diet is also very effective to reach the target of a weight loss program. It has been seen that teens who consumed a high-protein breakfast were able to prevent body fat gain, reduce the overall food intake amount, and stabilize glucose levels. 

Foods high in carbohydrates lead to a spike in blood sugar levels. In the process of digestion, the body changes these carbohydrates into glucose which leads to a sharp rise in blood glucose levels. It is a signal for the pancreas to release insulin and carry the glucose to cells for immediate usage or to convert it to glycogen for storage. And when there is a sudden absence of glucose in the bloodstream a crash comes in. But on the other hand, when insulin is more stable which happens when we eat protein-rich foods, glucose is removed from the bloodstream at a much slower rate preventing crashes.

Some useful ways to increase protein intake in the diet

The Recommended Daily Intake(RDI) for proteins is 50 gms per day. A high protein intake can assist in weight loss, increase muscle mass, and bring overall wellbeing in human health.

1.Eat the protein content first-–While we eat any meal, we must eat the proteins first, especially before the starch. Eating proteins initially can help lower blood sugar and insulin levels from rising abnormally after taking meals.

2.Take protein-rich snacks–Snacks are a good way to get extra proteins in the diet if one makes the right choices. Cheddar cheese has 7 gms of proteins with 20% lesser calories and 4 times the amount of calcium. Cheese doesn’t raise cholesterol levels much and it may benefit heart health.

3.Do a replacement of cereal with eggMany breakfast foods are low in proteins including toast, bagels, and cereals. Oatmeal though has more protein than most cereals .3 large eggs give 19 gms of high-quality proteins along with important nutrients like selenium and choline. 

4.Incorporate chopped almonds in the food—Almonds are really healthy as they are high in magnesium, fiber, heart-healthy monounsaturated fat, and low in digestible carbs.They contain 6 gms of proteins in a 28-gram serving. A serving of almonds has 167 calories but the body absorbs only 129 calories.

5.Greek yogurt is a good option to include--Greek yogurt is a high-protein and versatile food. A 240 gms serving gives 17-20 gms of proteins. It is about twice the amount in traditional yogurt. 

6.Salads should have protein-rich content–Salads though have a lot of vitamins, minerals, and antioxidants but they sometimes lack in protein content. 

7.Protein shakes will be good–A shake or smoothie can be a great idea for breakfast given that it has a lot of protein content which can be got by using protein powders. Some of the available types are whey, soy, egg, and pea protein.

10.Peanut butter can be paired with fruits–Fruits are rich in antioxidants, nutrients,  and fibers but not that standard in having proteins. Peanut butter is a high-protein food with a creamy texture that complements firm fruits like apples and pears.

Conclusion

Proteins are essential for maintaining and repairing body tissue. It also helps to lose weight. Plant-based foods like lentils are a good option of proteins for vegans. A diet without proteins or with excessive amounts of protein is harmful to human health. So we must eat food containing a balanced amount of proteins to be eating a balanced and nutritious diet and to stay healthy, happy, and superfine.

How to negotiate for a salary you deserve

We all as human beings, considered the smartest beings on the face of earth should know how to survive which means we must know ways to fulfill our basic needs. Men and women have to balance their lives and its varied affairs and we must surely have the power to do this. By balance it is meant that we all must know how to look after our self, our families and our entire lives. And it means we need to work and earn money to fulfill this objective. We all want great lives but it is not naturally made available to us because life for none is a fairy tale. The money that we will earn will depend on our ability and competency, the skill which we will employ to do our jobs. And being in a competitive world we need to seriously work hard and be smarter to lead a better life.

We may be starting a new job or gunning for a promotion at the current one but one thing we must all be doing is negotiating your salaries.It has been studied in an American survey that only 37% of people negotiate their salaries and 18% don’t do it while 44% do not come up with any conversation about it, the reason being fear.Negotiation is a skill which many people don’t find themselves a master in.They don’t have much experience in it.But it can earn or save us more money in less time than any other method.There are many people who love their work but the main reason of doing that work is to earn money.Different people have different motives to earn their livelihood that is generally money.

Some work to amass wealth,some do so to cover their expenses,some work to learn a new skill and in return get the reward for the same in the form of their salary,i.e,money.But whatever be our motivation,the driving force or underlying cause of putting in our total effort,time,patience and interest is to earn from the fire we burn in.And all of us,who work for a living share a common belief that getting more money is a better option than others.

Most of the candidates are not apt at negotiating for a salary hike and they don’t realise that it is an expected part of the interview and a skill they must be perfect at.If we don’t negotiate for a salary rise,we could be leaving money on the table so it would be advisable to employ these tricks to increase our perceived value and our value of take-home pay.

1.Do a lot of research–Before putting down a final figure, we need to do some calculations based on objective research. We should not walk into a negotiation without a number idea because then it will leave us at the mercy of the employer who can control the entire conversation. There are many reasons to do this. Firstly we can measure up our skill setup, our potential talents, our abilities, overall caliber and comparing it with a suitable price figure we can put forward our say regarding the salary we think is proper for us and which will justify our efforts and strike a balanced chord of work-pay equation. Secondly we should back our demands with facts and current ongoing trends of salaries being given to people in similar positions in other companies. We should research the average salary for our target position, the salary we are currently getting, do more such comparisons and make our point thus clear in a better formatted way. These comparisons should be done to make the point real, not fantastical, citing examples from real data.

2.Know your worth for the company—We should know that our value to the company is greater than the position we are applying for. If we have worked in a company for ten years we must have gained expertise, varied skills, known the titbits of work culture, entrepreneurial expertise and how to sustain a profitable setup for the company. We have worked hard for the development and progress of the company, have worked night and day to give it a profitable plan, direction and have given our heart and soul for its betterment. We along the course of our career and timespan in the organization have developed peripheral skills which have objective value. 

3.Ignore previous facts–We should not follow the mindset of an amateur salary negotiator. We should not use the previous salary we were getting as a base or standard to ask for increments or price rise that we think our work and our position in the company deserves. If nothing has changed about us and we are working for the same company at the same position, this move is totally counterproductive. We should not base our calculations on our old salary. We should instead look at the objective value of ourself for the company. We should not even mention our old salary in the interview.

4.Think beyond base salary—Negotiation is a numbers game but one should negotiate for more than just the base salary. We can take the talk to getting peripheral benefits like health or retirement plan and we can get even creative like requesting extra vacation days or flexi work-from-home time. We can think about what is important to us in a job apart from money and can negotiate for it too.

5.Be prepared for acceptance or rejection equally–We must be ready to ask for the amount we think is proper for us before the employer makes an initial offer.We must have a salary range we are looking for and ask for the high end of that range.There may be equal chances of acceptance and rejection and we should be ready for both the good and bad,both of them.

6.Explain your reasoning—When we put forward our ask,we should mention about the research we did.We may do well if we explained the requested figure and if it is more than the market price for the position.We also need to justify your value to the company being as objective as possible.This way even if our request is over-the-top then the company would still appreciate the extra forethought we put in our ask.

7.Maintain confidence and proper body language-This point goes well without saying during any interview but this point has to be maintained focusing on it. We must exhibit proper body language and talk softly sounding more confident and professional.

8.Do some home work–We may prepare a brag sheet. It is a one page summary of our awesome work, deliverance and achievements. We may list our specific accomplishments, awards and customer or coworker testimonials.

9.Feel powered up—Before going for a salary negotiation we should drink some coffee. It has been found through research that caffeine makes people resistant to persuasion, getting them charged up and thus better placed in negotiating demands.

10.Start with questions—We must start the conversation by asking diagnostic questions to understand more about the other party’s true needs, preferences and priorities. We must show the organisation what all we can do. Before starting the number talk, discuss about what we have done and more importantly what you can do. We may use our brag sheet and let the company have a look at our accomplishments and highlight times when we’ve gone above and beyond in our role which will build the case about our raise.

11.Be positive—Negotiation may be scary but we should try and keep the conversation on a positive note. We may start the talk with something like, ’I really enjoy working here and find my projects quite challenging. I have found that from last year my work scope has expanded and I believe my roles and responsibilities along with my contributions have risen. So I would like to discuss about the possibility of reviewing my remuneration. We may ask out for more than we would really want. We may even ask for too much! It won’t be anything wrong because the worst that could happen if we put the high number would be that the other party would counteroffer but the worst that could happen if we don’t negotiate would be that we will get nothing.

12.Don’t use a range—It is a good way to not use the word ‘between’ when negotiating. Or should not use the word ‘range’ because it means we are willing to concede and the other party guy would immediately jump to the smaller number.

13.Focus on market value–We should not discuss a raise or new salary based on our current earning rather keep the conversation focused on what the market is paying for people like us. We may also try to prioritise our wants and requests. We should lay out everything on the table in rank order. Like we may firstly want to talk about salary which is most important, followed by location, vacation time, flexi time payments, bonus and other such benefits. By putting our priorities in a rank order our counterpart can understand our interests and then we can ask them to share their priorities looking out for opportunities providing mutually beneficial trade offs where both sides win on issues that are most important to both of them.

14.Do not mention personal needs—There’s no need to focus on our personal needs and life because there are similar situations being faced by our coworkers. We may present a better picture when we stand more professional at our place and we focus on our performance and achievements.

15.Ask for the company’s advice and their views—After we have put out requirements flat and fair on the table we can ask the other party for their valuable suggestions and recommendations. This will improve trust and mutual understanding between the company and us benefitting us in the long run.

16.We may use email negotiation too—If we do not do the talk in person or over the phone, we may do so via email. It will be a whole lot less scary. We must be more empathic, pleasant worded and open in our message. We should listen to the other party too. Because it’s also very important. Because it will make us understand their perspective and needs too and then find a proper, balanced solution for both of us.

Conclusion

Despite following these points there is no guarantee that we will land the dream salary that we want because of many factors like budget constraints, tight competition etc. But what’s anything worth without a try and a rightful fight for it? So if we know our odds but still do not try we are doing ourselves a great disservice. So if we feel we are fit in our job and we qualify for a salary raise we must go for it, do the necessary exploring, research, ask our price with confidence and know that nothing stands promising in service industry without a promising pay check to which every deserving professional is entitled to.

How to encourage free play among children

While academics rule the roost in developing kids to become better informed and competitive individuals but all work and no play really makes Jack a dull and listless boy. Academics and play both need to be kept in balance if parents want their kids to excel in life. Having the freedom of free play puts children on the road to success and achievements in life. Giving them ample time and resources for free play shows a hidden, brighter side of the child which if nurtured and developed could really achieve commendable new heights and give a winning story already. Being with fellow playmates, kids get the perfect environment to learn a variety of skills, feel at ease, be charged up and feel the goodness of unbridled freedom. Free or unstructured play is the most reliable form of self-education and discovery that children can get. It gives them a great opportunity to try out new  life skills needed in school and beyond from making friends, solving puzzles, understanding teamwork, thinking creatively, being the frontliner and practicing good habits. Because of free play children are able to think in their way without being overshadowed by other ideas, correct themselves where they go wrong, take initiatives, develop advanced creativity and come to know the practical aspects of life. Kids also come to know this way that actions are more powerful than words and that they need to be a complete package in themselves to manage life emerging as winners. Parents should know that the ego needs of kids and their emotional health is related to free play. Play is one of the primary ways of learning and development for children. Every child needs to be encouraged to play because it helps in the overall development and proper growth of the child. And free play helps to develop self worth and confidence in children giving them a feel good effect. Play of any sort, indoor and outdoor is an integral part of the foundation years of a child’s life. Children can develop many kinds of skills by the power of play like leadership, creativity,language skills and social skills.

Spending time with parents is good for kids but sometimes they need to be given space to do what they want to do without any guidance and direction provided by them. So here mom and dad can take a chill-pill and leave the playtime totally to kids. Free and unstructured play happens when the child is not following any rules or guidelines and just going where his heart will take him like when he is making a card house, is busy developing an abstract art, acting like Captain Planet or just doodling. Free play improves their creativity, imagination, independence and problem solving skills. It also helps to reduce stress. Kids deal with their problems and stress of the day through free play. Free play as proven by research is fundamental to every kind of learning and it paves the way for a healthy and active functioning of the brain.

But sadly this type of play has been seeing the lows since the 1940s because of changing ideas on education and fears about letting the kids be supervised. Parents have started understanding that free and unstructured play is a powerful brain booster but they still need to accept this concept and let it happen naturally. Parents can let free play become an exciting and organic part of their kid’s life by doing these things:-

1.Be encouraging and praise kids-–Parents should encourage the activities of their kids by praising them on what they are doing. For example you can appreciate your kid on the giant mud castle he built or  the beautiful sea princess dress she made for kids prom night. It’s not necessary to offer your end suggestions about what needs to be done rightly. You have to know that the kids need to experience the feeling of doing things on their own whether wrong or right.

2.Provide kids with what playthings or stuff they demand—To encourage free play give them what they want. If they want soft toys, or puzzles or any particular board game, colouring crayons or that super character dress, do give them that. It will encourage imagination and give a boost to their spirits about the fact that they are doing something good and their parents too are with them.

3.Reserve the proper amount of time for free play—Parents should know that free play is a great form of self-expression for kids. It let’s them breathe in their shoes and focus on anything they like. So thus the kids develop confidence, become more organized in thought and action, develop their creative wings and get ready to soar high, winning in all their endeavours. Parents should not overburden them with a tight schedule of homework and extracurriculars which they don’t specifically like. The stereotype routine should be improvised to let enter the fun world setup where they feel happy, active and free.

4.Invite everyone—Parents should invite the kids from the neighbourhood and assemble them all in the front yard giving them playthings which they like. In this way your kid gets exposure to children from different backgrounds, age groups and thinking and thus have more fun. Mixed age hangups lead kids to diversify their territory of thoughts making them smarter, able, proactive and an all rounder. It creates a better environment for learning and gives a lot of interactional  opportunities. 

5.Make kids understand the importance of free play—Parents should make kids understand the importance of free play by letting them experience boredom and the feeling of being stuck in the same activity for long. Then they must know how to overcome this feeling and parents should not give their piece of advice as the solution to their problem. Kids must be encouraged to go find their own perfect solutions for their boredom issues and thus give them the power of choice and decision making.

6.Be there when needed—You surely need to give kids their play space to have fun but you can’t expect them to keep on playing alone for ages. Sometimes parents should participate and play with their kids trying to make things more fun.

Kids learn many new things through free play and their personality and skills grow by leaps and bounds. 

The advantages of free play are:-

1.Children develop a strong sense of self-worth from being creative. For e.g., while making a house of cards your child may have to try to keep the card house intact and it may topple over many times. But by trying again and again the child will learn the virtue of perseverance and gain confidence over his own quality of patience and problem solving.

2.It has been proven by research that free play and make-believe games make children understand the concept of group dynamics, togetherness and unity. These games hone their abilities to collaborate, cooperate, empathize and to expand in all dimensions towards advancement.

3.Parents should give kids some me-time apart from the us-time they are regularly entitled to. This will help them discover their weaknesses and strong points, correct them and to look forward over the horizon of stereotype learning.

Parents can add fun chunk in the lives of kids by–

1.Giving value to fun zones—Places where children like to go like a park, a play centre,museums,gardens should be remembered and parents should take their kids there more often. Allow kids to do whatever they want to do without interfering there. In this way physical activity done will nourish his body and mind ushering in renewed spirits, making discoveries, knowing about his choices, ideas and more.

2.Doing some extra parent-effort-–Make kids more people-friendly spirited, enthusiastic about outdoor adventures. Make them more smarter in outlook and learn to rely on their own senses donning the robe of a street-smart champ kid. Let him know new things, discover new people, places, events and possess the power to lead.

3.Ensure some good playtime—Kids generally learn how to socialize from interaction and association with fellow playmates. Parents should ensure that their kids stay connected with other kids and participate in all activities together feeling positively engaged and happy. They should also try to settle misunderstanding and disputes arising between kids doing the ‘patch-up’ work promptly. 

4.Let kids be more creative—Kids sometimes want to express themselves. And that’s how they make meaning of the world, through a song, movement, music, painting, story or poetry. Encourage children to make crafts or express their ideas in any way they want to. Do not point defects in their efforts and be supportive. Children having creative expression grow up to be thoughtful, tolerant who can tackle life totally being on their feet. Kids deserve playtime. It’s their birthright. Playing makes them ease out, be themselves, feel happy.

Today one of the most concerning aspects of raising children is the amount of time they spend in front of screens, whether TV, DVD, video, computer or playstation. And these forms are very passive ways of learning and entertainment. In these ways children are not learning by themselves or creating something new. They are just being passive recipients of auditory and visual simulation. These ways are very artificial forms of gaining knowledge which lack in natural touch and through which children do not gain anything valuable. 

So playing comes as a healthy, alternative measure which provides every opportunity to make children totally productive, best of the group and give them more ways to stay updated with the world. Children express themselves the best verbally or non-verbal through free play. By playing children become sound mentally and physically and really can fill the super kid quota without any problem. So parents who love modernity and want to see their kids sparkle like jewels must accept that free play is a very important part of the best development of their children and they should also contribute towards its publicity, helping kids play, dream, design and evolve as best individuals,  pride of the society and their families. So we should remember that—-

All work and no play make Jack live a sad and dark day. While some play in between really made him realize his dreams without worrying about his melting ice cream. He was such a boring book worm before he met loving playmates but after meeting them he became so happy that there were open fun world gates for him. To love life, live most of it and soar high in the skies before returning home and bidding his fantasy staff goodbye.

How to become a radio jockey

A Radio Jockey is a new celebrity today. Everyone wants to be a radio jockey but like all great things, it takes time. Though it is totally achievable.If you think you are a chatterbox and so fit for an RJ job you are wrong. Chatterbox is a good skill for radio but not without substance.

To become a Radio Jockey

1.You do not need to be highly educated to become a radio jockey but you do need some skills and basic education. So to start a career as a radio jockey he/she should first complete an undergraduate degree or bachelor’s degree in mass communication.

2.An internship can take an aspirant in the right direction as it offers practical exposure for the same.

3.One should also make great professional contacts as referrals do you good and one should also know that networking is the key.

4.It is a highly creative field and some qualities required for it are imagination, wit, out of the box thinking, and a moving voice.

A radio disc jockey works for radio stations and selects and broadcasts music for an audience. Radio DJs may specialize in a specific type of music like rock, R&B, rap, country, soft rock, etc. In addition to it, radio DJs may also comment about news related to politics, pop culture, or sports and inform them about weather and traffic. This field too has a lot of competition and people with a college education might be suited for it. 

EDUCATIONAL REQUIREMENTS FOR BEING A RADIO JOCKEY

A bachelor’s degree is preferred for students wanting to be a radio jockey. But for students who are well acquainted with public speaking quite too often only, a high school diploma is needed.

EXPERIENCE—The experience as a Radio Jockey is more valued than education. Employers expect DJs to have experience using broadcast equipment before hiring.

KEY SKILLS—The key skills required for hiring are interpersonal speaking, writing, and research skills, ability to be persistent, proficient in using computers, editing, and broadcast-related equipment.

STEPS TO BE A RADIO JOCKEY

STEP 1- Complete an undergraduate program

Students who are interested in becoming a radio DJ can enroll in an associate or bachelor’s degree program in communications or broadcast journalism. Students will take courses in radio announcing, speech, news reporting, broadcast writing, and media research. Bachelor’s degree is necessary to be competitive even for entry-level jobs, while associate degrees are offered.

STEP 2- Do an internship

Colleges and universities may offer students an opportunity to participate in an internship with a radio station. An internship may not offer students a chance to get on air but they’ll learn behind-the-scenes aspects of working at a radio station. It will also give them a chance to network and develop contacts in the industry.

STEP 3- Get on air

Students may find opportunities to get on air with their campus radio station. College radio stations provide a hands-on environment where they may gain real-world experience. These stations often broadcast 24 hours a day, so students can expect engaging both daytime and nighttime listeners. Students also learn about FFC rules, broadcasting law, and ethics as well as personnel management and station programming being given a chance to get on the air.

STEP 4- Hone your skills at a small market station

Radio DJs should get comfortable with their on-air personalities and build their reputation in smaller markets before moving over to larger-market stations. This gives radio DJs an opportunity to improve their announcing style to better engage and retain an audience.

TOP COLLEGES TO PURSUE A CAREER AS A RADIO JOCKEY

  1. Radio City School of Broadcasting, Mumbai.
  2. Indian Institute of Mass Communication, New Delhi.
  3. Xavier Institute of communications, Mumbai
  4. Jamia Millia Islamia, New Delhi
  5. Xavier Institute of communications, Mumbai
  6. The Mudra Institute of Communications(MICA), Ahmedabad
  7. Symbiosis Institute of Media and communication, Pune
  8. Zee Institute of Media Arts, Mumbai

RADIO JOCKEY COURSES

These are some of the Radio Jockey courses you can pursue to become a successful radio jockey.

1.Diploma in Radio Programming and Broadcast Management(DRPM)

2.Diploma in Radio Production and Radio Jockeying(DRJ)

3.Post Graduate Diploma in Radio and Broadcast Management(PGDRBM)

4.Certificate course in Radio Jockeying(CRJ)

RADIO JOCKEY ROLES

1.ANNOUNCER-It is the most basic position in the radio station. An announcer is a person who reads advertisements and is responsible for showcasing content on the radio. This job profile is the initial designation one is on before getting any promotion.

2.MUSIC DIRECTOR-This post gives us an idea of how music libraries are maintained on a radio station and how music is played when demanded on show. This post is responsible for the music we hear on the radio.

3.NEWS READER-This post has a set format to follow and one needs to have certain training before being certified to be proper in this post.

4.ON-AIR PERSONALITIES-These are the radio jockeys we hear on a regular basis and their main work is to keep entertaining the listeners along with scheduling ads and managing other studio arrangements.

5.PRODUCTION DIRECTORIt is the position one may reach after being a senior on-air personality. It is the person who controls on-air traffic, schedules production making strategies for programs.

6.STATION MANAGER-It is one of the most senior positions on the radio station. It is the position responsible for managing station issues and other programs.

The job of a radio jockey is all about entertainment and information. In his/her job role a radio jockey may have to control consoles, write scripts, record infomercials and commercials for future broadcast, publicize and make musical tracks, make program breaks, advertisements, accept song requests from listeners, etc. To carry out these skills a Radio Jockey should have some essential skills as voice modulation, speech recognition, read and write comprehension along with basic technical knowledge to handle various equipment used in the production of a radio show. 

These are some radio stations that you can approach for a Radio Jockey job:-

1.All India RadioFM

2.Radio Mirchi 98.3FM

3.Red FM 93.5FM

4Big FM 92.7FM

5.Fever 104FM

6.Ishq 104.8 FM

7.Radio Mango91.9FM

8.Indigo 91.9 FM

9.Radio Sharda FM

10. 94.3 Club FM

SALARY OF A RADIO JOCKEY

A Radio Jockey can earn anything between Rs.10,000 to 30,000 initially but after gaining experience and popularity the salary can go up to 1.5 lac to 2 lacs per month.

BLOGGING: A perfect tool to stay in the promising, profit zone and it’s benefits

WHAT IS BLOGGING?

A blog is an online journal or informative site displaying information with the latest post showing first. It is a piece of writing by a writer or a group of them to share their opinions, views, ideas on a particular subject. It is basically informative, entertaining, and substantial. In earlier times a  blog was more of a personal diary shared online. Today there are 600 million blogs on the web. It is a short form of weblog. A weblog is a term used to describe websites that keep an updated chronicle of information.

A blog can have diary-type commentary and links to articles on other websites in a list of entries in reverse chronological order. Blogs can be personal to political and can focus on one or a range of subjects. Many blogs focus on a particular topic while some give links to other sites. And some others are more like personal diaries and journals giving a piece of mind on the author’s daily life and thoughts.

Most of the blogs tend to have some things in common. All blogs have a main content area with articles listed chronologically with the most recent blog coming first. And often the articles are organized into categories. All of them also have a place to leave comments about the articles, a list of links to other related sites called a blogroll, one or more feeds like RSS, Atom, or RDF files.

WHO IS A BLOGGER?

A blogger is a person who owns or maintains a blog. He/she posts new articles or posts, relevant information sharing up-to-date news, opinions, and case studies, etc. These entries are called blog posts.

On a blog, the content consists of articles or posts, or entries that the author writes. Most bloggers compose their articles in a web-based interface built into the blogging system itself. Blogs are basically simplified websites that just can be created and published by anyone. Today, in a digitalized world blogging has become a very fun and interesting activity that can be monetized too. Nowadays blogs can be for businesses, news, networking, and other professional requirements. And there are also personal blogs.

BLOGS VS WEBSITES

A website is made up of many pages linked together by a home page. They are divided into logical sections and visitors can navigate systematically. A blog on the other hand is more of a frequent and timely phenomenon.

BLOGS AND THEIR WORKING

A blog consists of a series of posts made by one or more bloggers. The posts appear in reverse chronological order with the most recent post at the top. All posts are archived and are sorted into categories. Blogs can focus on a single topic or have a wide range of themes and ideas. One can create a blog on every possible niche subject under the sun. Some blogs are made only for fun and to share their opinion, ideas, and views or to give a piece of their minds. But niche blogs focus on a specific topic and have a wide range to explore.

BENEFITS OF BLOGGING

Blogging is one of the most effective ways to build brand awareness and also gives relevant and useful content to the audience. All the businesses in the world operate in a constantly changing picture of technology and consumer demands. Now it has become increasingly important for any business to have a strong web presence and produce engaging content to put their message forwards in the best possible way. Blogging is an inexpensive way for big and small businesses to drive traffic to their site, enhance inbound marketing, and attract more and more customers.

Blogging gives an exceptional boost to SEO. When a business creates blog posts consistently they provide Google, Bing, Yahoo fresh content to index. It is also an opportunity for businesses to insert relevant keywords that consumers will use to search for relevant products and services. Blogging provides total customer engagement as it is a very important element of online marketing and branding.

Blogging gives the opportunity for businesses to connect with it’s existing and potential customers in a more friendly and conversational way. It is also a great way to build trust with the target audience by providing high-quality content. It also gives a chance for interaction between both parties. With a comment section, visitors can comment on their responses about the product or service they got from the company and it can be tracked by the company well. It helps in building trust and goodwill.

Blogging helps to establish a business as an industry leader. It does not matter whether a business is big or small but by providing valuable and expert-hand content the customers get to believe more in it’s services and they don’t develop trust issues. If a blogger constantly writes informative blogs, it makes him the ‘go-to’ person leading to higher conversion rates.

It also helps in brand awareness as it shows the personal side of the business. The brand message by blogging engages existing and new customers in a way that is not possible by outbound marketing methods.

By blogging the blogger can share his links with other readers. It creates a potential for viral traffic and market growth. As there are many sharing platforms visitors can share the direct link to the blog, tweet it or email it to a friend.

When it comes to the balanced, steady, and profitable working of businesses then blogging is a must. It has all that which takes your business to a new high. Without blogging backing your business you are lacking something very important at the roots. Blogging is the new in-thing that’s here to stay and give all that your business needs to boom, bang, and blossom.